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[…]paid online advertising, e-mail, etc.)? Check out this article for help developing an effective content strategy: What Should Go into Your Business’s Content Strategy Template? Tip #2 for Setting up a Small Business Website: Choosing a CMS Next, you need to choose a content management system (CMS) for your website. The advantage of using a CMS, whether you work with a web designer or not (and we recommend you do), is that it will allow you to more easily maintain your website after it’s launched. It’s also much more cost effective to pay for a website to be built in […]
[…]Scott is Founder and CEO of The Content Wrangler, a San Francisco-based international content strategy consultancy. CONTENT GARDEN: We work a lot with small businesses and non-profits who don’t have a content strategist or content marketer on staff. Can you speak to why the ability to develop and deploy effective content is important for smaller organizations’ content marketing strategies? Scott: “Effective” is the operative word here. In order to develop effective content—content that achieves a desired goal or intended result—we must put a plan in place that helps measure whether our efforts produce the goal we forecast. Strategy is the key to success. […]
[…]out our previous article on this topic: The Complete Guide to Content Marketing for Small Business Content Strategy Content strategy refers to your overall plan for developing, curating, and publishing content. It’s different from content marketing in that it involves planning for all the content in your organization, not just the marketing content. You may have content from your organization such as customer testimonials, product descriptions, and even strategic plans about business growth that are sitting somewhere, collecting dust. Developing an effective content strategy means managing all of your content so that when you do your marketing, you have the […]
[…]it Essentially: when doing social media, you want to think about serving useful, interesting content to potential and existing customers in order to stay in the top of their minds the next time they make a purchase. You don’t want to overwhelm them with sales language, but you do want to inform them about deals and opportunities they may be interested in. Finally, you want to make sure that your business has a good presence on platforms in which people are talking about products or services like yours. For more about how to create an effective social media strategy, check out […]
[…]#2: Use Social Media to Drive Traffic to Your Website When you do post to social media, make sure content you produce links back to your organization’s website. Social media is a great way to build awareness, but you don’t want people to simply stay on Facebook, Twitter, or LinkedIn. You want to post compelling content with links that will entice them to learn more about your organization. To see what we mean, check out this example post from one of our non-profit clients: Like this post, your social media posts should: Feature a photo, preferably of people Include a tagline […]
[…]to add some of it back to your website. If you choose to revise, you need to go through existing content and make a decision about what content is outdated and how you will update it. Finally, you may need to develop new content for your website to match the current status of your business or non-profit. For help doing a content audit on your old website, check out our article on this topic: The Magic a Content Audit Holds for Improving Your Business Thing #3: Design Problems A third thing that can go wrong with your website migration process […]
[…]for the objective you have in mind. Facebook is becoming a paid platform, meaning just posting content to your business’s page is not enough. If you want to reach and engage your audience, you need to use the platform’s advertising options to push your content out to new people. Are You a Non-Proft or Small Business That Needs Help With Paid Online […]
[…]it, comes from the same source. This will encourage them to keep coming back to you for more great content. Content Marketing Collateral Doesn’t Grow on Trees The main thing to keep in mind about content marketing collateral is that you don’t want to skimp on it. If you find yourself sitting down in front of Twitter, your blog, and other channels last-minute and trying to hurriedly cobble together some content, your efforts won’t be sustainable. You need to carve out time and be methodical. You also need to prepare your entire campaign for success by making sure you have all […]
[…]you to more efficiently manage your time and to focus on the hard, and most important, part of content marketing, the development of great content. See below for some of the tools we use on a daily basis in our own content marketing. Tool #1, Which Helps You Write Better: Grammarly Grammarly is just what it sounds like: a grammar tool. Grammarly is a Google Chrome that checks all of your grammar for your for free. Whenever you make a mistake when you’re writing via a web browser (i.e., over social media, in a blog, etc.) Grammarly highlights it and will even […]
[…]use online content to promote your small business or non-profit? Pick #2: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing What it is: A comprehensive guide to marketing on the web. It explores how to market your organization through websites, social media, and search engine optimization (SEO). Why we picked it: Digital marketing is a relatively new approach to marketing and is just starting to take off. This book will tell you everything you need to know about key terms, best practices, and techniques for ensuring your digital presence is spot-on. Pick #3: The Growth Hacker’s Guide to […]