Search results for "social media"
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[…]your PPC campaigns? There’s an app for that. Need help publishing and keeping track of social media content across platforms? Have you tried Hootsuite? The best thing about digital marketing tools is that they’re made by marketers, AKA the masters of the foot-in-the-door approach. This means that many tools are available for free as a basic package. If you decide you like the tool, you can then decide if you want to invest money in it as a premium service. The difficulty in finding tools that work for you is that, like any technology, tools require their own level of expertise. If […]
[…]or environmental regulations. Communicating by using technology, such as web pages, help files, or social media sites. Providing instructions about how to do something, regardless of how technical the task is or even if technology is used to create or distribute that communication. So, technical communicators work in a variety of industries, including: Medicine Science Technology Engineering Manufacturing Non-Profit Management Education And they most often help organizations to develop technical content that non-specialists can understand, including: Help documentation for technology users Documentation for software developers Medical information for patients, physicians, nurses, and other medical professionals Manuals explaining engineering or manufacturing […]
[…]ways. Your blog will feel constantly hungry for content. And then there’s the question of social media and how to drive traffic from other sources back to your new website. Below, we go through all the main things you need to know to keep your WordPress site running smoothly. Step 15 of Launching a WordPress Site: Regular Maintenance Updates WordPress has 3 kinds of updates that need regular attention: WordPress core updates: These are updates to the main WordPress operating system. It’s essential to install these updates as soon as they come out, as they affect the overall functionality of […]
[…]your organization? How do they keep track of it? Through webpage content, emails, blog posts, social media posts, internal reports, etc. Writing is everywhere nowadays and bad writing is becoming public in a way it never was in the past. Content… Strategy? As group of highly-educated content, marketing, and UX people, some of whom work in higher education, we are often approached by people with questions like: “when did everyone get so bad at writing?” Referencing poor grammar on Facebook and other public appearances of what they consider to be ineffective writing, people often have the perception that everyone is getting […]
[…]You should develop templates for all the channels you plan to distribute content to: blogs, social media, webpages, etc. Then, when you sit down to write, you have a starting place rather than an intimidating blank page staring back at you. These templates should be flexible enough to allow you creative freedom, but rigid enough to take the thinking out of content development. You don’t want to be worried about discovering keywords, finding reliable sources, or culling together case studies when you’re doing content development. This information should be prepared ahead of time so that content development simply becomes a matter […]
[…]You need to account for everything anyone will ever see. This can include: mission statements, social media updates, flyers, brochures, images, photos, logos, etc. You need to think broader than just what is on your website. Any content, any potentially useful information that people will see, should be inventoried. Attention to SEO: You need to think about how Google will see your content. This includes what keywords you use in your content, where you put them, and how often you use them. Attention to users: At the same time, you can’t sacrifice the content your users want just to improve […]
[…]like shopping carts, and newsletters Social media profiles for the business and its personnel Social media posts, including tweets, Facebook status updates, LinkedIn updates, photos of recent events, etc. Complete pages devoted to the business on Facebook, LinkedIn, and other social media platforms Search engine results pages (SERPs), which are the number one way many consumers will first encounter your business when they search for organizations like yours Podcasts and video Email newsletters This is only a partial list of the many opportunities for getting content about your business out to potential customers. It can be daunting, to say the […]
[…]time you publish a new post. As a rule, you should also publish all of your blog posts to your social media accounts as well. Benefit #2: Blogging Enhances Your Ability To Market Your Non-Profit Unless you were a successful salesperson in a past incarnation of your work life, you may find it challenging to find the right words to recruit a steady stream of diverse volunteers and donors to your non-profit. Blogging can be a solid venue to hone your pitches to the different audiences you want to attract. While many successful marketing strategies (such as practicing elevator pitches with […]
[…]data to collect include: Analytics, or how many people see your marketing (i.e. website visitors, social media viewers, impressions on Google ads, etc.) Conversion rates, or how many people see your marketing vs. how many people interact with it (by clicking, subscribing, etc.) Usability testing data, or how well people are able to navigate your website and complete the actions you want them to complete Consumer interviews, which can tell you lots of things about how people feel about your brand You don’t need to collect all of this data all of the time, but you should be collecting much […]
[…]He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You can follow him on: Twitter | Facebook | […]