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[…]projects, but can you tell us, from your point-of-view, why you think UXPin is a good tool for digital agencies? MARCIN: I think UXPin is an essential tool for a digital agency of any size. The speed with which you can build your wireframes and prototypes, get feedback, and test ideas with users is invaluable for collaboration with a client. You can get better, faster results and can streamline your process to build products that are going to exceed expectations. CONTENT GARDEN: What sense do you have about the future of UX as a field? What are new challenges that you […]
[…]shift or are there other factors? A few years later, do you still stand by your assertion that marketing is the future of tech comm? Scott: Everything is marketing. If it can have an impact on how a consumer feels about a brand, that content is marketing. Period. End of story. I don’t just believe that, I know it’s true. Science tells us this. Even our parents and teachers tell us this from the time we are just children. Impressions matter. Especially first ones. Documentation is one part of the customer experience. Customers also experience content when they interact with […]
Are you leveraging your technical content to attract and retain customers? If you’re not sure about your answer to this question, Guiseppe Getto, the President and Founder of Content Garden, offered a webinar for the Content Wrangler on June 16th, 2020 entitled: How to Use Technical Content to Attract and Retain Customers. Today’s customers are increasingly savvy. They do a ton of research before purchasing a product or service. You may think that your content is too dense for your customers. Information like product specifications, technical requirements, and process workflows may seem like information that should never leave your organization, but […]
[…]grows in importance, from marketing to follow-up after a purchase, technical communicators, digital marketings, and other communication professionals will need to rethink their strategies for developing and deploying useful, usable content to a wide variety of audiences. Content Strategy in Technical Communication, a collection published with Routledge under the auspices of the ATTW Book Series in Technical and Professional Communication, seeks to provide a window into just such strategies. This book can help you learn content strategy through easy-to-understand examples, best practices, and guidelines. What Does Content Strategy in Technical Communication Contain? Content Strategy in Technical Communication provides a balanced, comprehensive […]
[…]we break down a few of our favorite features that MailChimp can offer you and your team. Email Marketing Messages One of Mailchimp’s flagship functions is its email marketing power. If you’re looking to send emails to your current customers or subscribers, MailChimp can offer you templates to customize your messages and what you want to deliver to your audience’s inbox. Then, once your messages have been sent, MailChimp offers analytics to check your progress, what your audience does with your messages, and more. Instead of having to email your subscribers one by one, you can send a blast to […]
[…]many different forms of content. There lots of different definitions for this term in the world of digital marketing and UX. We like to think of content as “useful information that people will see.” Of course, this begs the question: what people? Some people you might want to think about in relation to your content can include: Leads: You want to think about how people who aren’t already customers will encounter your content. What happens when someone lands on your website homepage for the first time? What happens when someone first follows you on Twitter? What will they see and do? […]
[…]again: many of those customers are also users. People are now about as likely to shop first at a digital storefront as they are to shop in a physical store. Customers ranging from patients to students to campaign donors now want to keep track of a wide variety of information, often in real time. Without in-depth knowledge of what makes their core users tick, most large organizations will struggle to successfully meet the needs of those users. Churn rates will increase. Customer satisfaction will plummet. Good UX is now becoming a key benchmark for pretty much every organization with at least […]
[…]like not knowing the best metric for tracking a specific process (i.e. the ROI of social media marketing). Or it may be more complex like not knowing much about an emerging field (i.e. UX). You won’t have a good experience with any consultant if you’re not clear what you need from them. You bring plenty to the table besides money and time. You bring expertise in your business, which includes expertise in a particular industry. And no one knows everything. Just be clear about what you don’t know so you can find the right person for the job, namely someone […]
[…]Information on Products and Services While you should treat your website as more than just a digital pitch for your business, you need to foreground what you can offer to potential customers on your website. Potential customers are making decisions about whether or not to engage with you based on the information that you provide them on your website. As much as possible, you need to tell them what you can offer them if they choose to become your customer. At minimum, your description of products and services should include: Accurate and adequate descriptions (including possible drawbacks) Availability Methods of […]
If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you’re selling, if you have a web presence, you need to think about user experience (or UX). What a UX Toolkit Is and Why You Need One Let’s start with what UX is, as that is a common question we […]