[…]website before you launch it. Usability refers to testing out your website with actual consumers. Content management is how you manage all your website content. Think of UX as a 3-step process that you need to regularly undergo as a business: Coming up with an idea for a new website design and creating a mock-up of it. Testing new, and existing, website designs with actual consumers. Managing all your website content in one place. There are a lot of great UX software programs out there to make this process easier if you’re just getting into UX. Below we discuss some […]
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[…]you to more efficiently manage your time and to focus on the hard, and most important, part of content marketing, the development of great content. See below for some of the tools we use on a daily basis in our own content marketing. Tool #1, Which Helps You Write Better: Grammarly Grammarly is just what it sounds like: a grammar tool. Grammarly is a Google Chrome that checks all of your grammar for your for free. Whenever you make a mistake when you’re writing via a web browser (i.e., over social media, in a blog, etc.) Grammarly highlights it and will even […]
[…]Content Marketing for Small Business.” In this series, you’ll learn: How to find your content niche when doing content marketing for small business How to create a sustainable plan for developing, publishing, and promoting content How to improve your content marketing plan over time Okay, let’s get started! Below you’ll learn how to find your content niche as a small business. The First Stage of Content Marketing for Small Business: Finding a Content Niche Heading back over to Joe, we find out that the first step in developing a content marketing plan is to differentiate your content from what already exists. […]