The 5 Content Channels Every Business Should Be Using
[…]sure you’re thinking about your overall content strategy when you’re developing your marketing, communication, and business goals! Need Help Managing Your Content […]
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Top 3 Ways to Optimize WordPress for SEO
So, you’ve taken our advice and built a WordPress website for your business, and your website is performing pretty well in search results. You Google keywords associated with your business, and it pops right up. This is because WordPress is naturally pretty great for SEO. As the months roll by, however, you notice it starting to slip down the page of search results. Then, pretty soon, it doesn’t even appear on the first page of Google anymore. What happened? If you aren’t actively optimizing your WordPress website for SEO, eventually it will stop performing well in search. Below are 3 of […]
Social Media for Non-Profits: 3 Tips for Success
There are many questions that arise when doing social media for non-profits. Should you ask for donations? If so, how often? How often should you post? What should you post? If you are a non-profit manager, volunteer, or staff member, you may have questions like these when you sit down in front of your organization’s Facebook, Twitter, and LinkedIn profiles. Below we share 3 tips for success when doing social media for non-profits. But, What Does Social Media for Non-Profits Even Look Like These Days? A lot of our non-profit clients start out by asking us what social media platforms they […]
A Bad Conversion Optimization Strategy May Be Costing Your Business Real Revenue
[…]customers for your business. Make sure your website is performing the best it can. Need Help With Digital […]
Being the Top Search Result on Google: Local vs National SEO
In a previous post, we mentioned that being the top search result on Google is today valued at about $1,000,000. To back up this claim, we mentioned that all the research we’ve conducted, plus all the research of the smart people we follow, points to the fact that there’s no magic bullet for SEO anymore. Gone are the days when you could just keyword stuff to trick Google into thinking you have the best content. Google has gotten better and better at delivering optimized content to its users, which means it’s harder and harder to achieve real results in Google […]
Building a Startup? Lean UX Is Your Best Friend
[…]ask for them. Beyond UX: Remove Waste, Experiment, Collaborate Beyond developing experiences for digital products and services, Lean UX is a philosophy that can apply to any business. It holds that three main principles should be observed at all times: Remove Waste: “Work smarter, not harder,” the saying goes. Lean UX is not about doing more with less. It’s about doing only what’s necessary to achieve goals. If you find yourself working harder every week at your business and receiving less of a return on that effort, look for areas where your productivity is being sapped by tasks that are high-effort […]
Using Hootsuite to Promote Your Small Business or Non-Profit
[…]organizations should definitely take advantage of this social media management software in their marketing campaigns. Need Help With Hootsuite or Social Media Marketing for Your Small Business or […]
3 Ways to Increase Website Traffic Fast
[…]tools to help you here. We like MailChimp. If you need more advice on how to run a solid email marketing campaign, check out the article below. 3 Tips for Running Small Business Email Marketing Campaigns Way #3: Use Facebook Ads or Google Ads to Capture Search Traffic If you need to quickly reach a large audience, another tactic is to launch a Facebook ad or Google AdWords campaign. Both Facebook and Google have a pay-to-play feature, you see: you can pay per click (or per view on Facebook) to direct people back to your website. This is particularly useful […]
5 Website Must-Have Features for Small Businesses and Non-Profits
Website must-have features come and go. What is essential one year may be ineffective the next. If you are a non-profit manager or small business owner looking to build a website, or improve your current one, you may find yourself lost in the jargon of web design. Responsive? Single-page? CMS? Custom? Before you go chasing trends, read below to discover the 5 website must-have features that just about every organization needs. Won’t This List of ‘Website Must-Have Features’ Be Outdated as Soon as It’s Published? It’s true that web design trends change on an almost daily basis, but when you’re running […]
The 2 Paid Online Advertising Options You Should Consider Using
Even if you’ve never used paid online advertising for your business or non-profit, you’ve no doubt seen them, those little contextual ads that pop up when you’re browsing on Google or scrolling through your newsfeed on Facebook, Twitter, or LinkedIn. You may have wondered how much it costs to run ads on platforms like these, and more importantly: are they effective? Don’t people just scroll past them? Does anyone actually click on them? Why Should I Use Paid Online Advertising? The first question we get from a lot of clients is: why should I pay for online advertising? According to […]