[…]they can get their needs met on your site. They may do so in any of the following ways: 1) Reading content in a very specific order. Users tend to focus on content that is at the top left, top right, and along the left side of each webpage, as the following heatmaps depict. 2) Trying to navigate through your website. Users get very frustrated with non-intuitive navigation. If they can’t find what they’re looking for in under a minute, they tend to look elsewhere or give up entirely. This includes your top-level navigation, search, and the way content is organized throughout […]
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[…]you can also use this information to consistently convert leads to customers. You can test your content with different types of people to see what content is most likely to convince people to buy. You can update online ad copy in a matter of minutes and can even run multiple ads at the same time to see which ones perform the best. The most important thing you need to know about inbound, however, is that it’s only going to grow in importance. People are growing tired of seeing t.v. commercials that interrupt their favorite shows. Millennials and other generations that […]
[…] Content Strategy We can help you create a strategy to deliver the right content to the right people at the right time for the right reasons. UX Design We can help you create awesome digital experiences that turn first-time consumers into every-time customers Writing We can copywrite or copyedit content ranging from blog posts to articles to high-quality technical reports. SEO Over 80% of people start purchases by browsing online. We can drive traffic to your website to grow organic leads. Who We Were We were a content strategy and UX agency that helped people grow a big customer […]
Is Your Content Working for Your Organization? We provide content strategy services to organizations big and small. Content is the new word of mouth. If your content isn’t working for your organization, it’s working against your goals. It’s one of the most important assets you have and unless you’ve had a professional content strategist work with it, chances are it’s not optimized. Everyone is talking online about millions of different brands. The more entertaining and interesting ones are getting website traffic and social engagement. Traffic and engagement equals more people seeing your content, which equals more people encountering your brand. […]