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[…]public than ever before. This is very true in the business world as well where company websites, marketing materials, social media platforms, and other channels all converge to provide audiences with a window inside organizations. The question becomes: will these audiences like what they see? To help your organization write better, below we provide three writing improvement tips. Writing Improvement Tip #1: Document All Key Business Processes One of the first things we do during a conversation with a new client is ask what they’ve written down about their organization. Do they have a website? If so: when was the […]
[…]in Chicago that offers SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including Smashing Magazine, American Marketing Association and […]
[…]in a Nutshell Small business clients sometimes come to us with the following misconceptions about marketing their businesses over social media: The goal of social media is to “go viral” by getting thousands of interactions very quickly The best way to “win” at sales over social media is to make every post about selling a product or service Customers use social media to learn about what to buy For small businesses, these mindsets can get in the way of being effective with social media marketing. Here are slightly different ways of thinking about social media that we recommend to all […]
Websites can be powerful marketing tools: they can convert visitors into customers or donors. To do so, you need to include calls to action (CTAs) that guide your visitors. It is not enough anymore to simply create a website and wait for the magic to happen. If you build a website without a strategy, you may convert a few visitors into customers. But if you want your website to be a tool for customer or donor engagement, you need to strategically employ calls to action in your website design and content. What Are Calls to Action? A call to action is […]
[…]about their experiences working with the editor. Question #3: Ask For Their Portfolio If part of a marketing firm, an editor may not be hired to work on every project (i.e., a website redesign might only involve graphics and not writing). Make sure to ask to view projects an editor has worked on. Read through the content to check for errors. Their representative projects should be error-free. Question #4: Ask For a Sample Edit It’s not unreasonable to ask to see proof of concept. An editor should be willing to edit a paragraph or to simply point out the errors […]
[…]energy to craft. If you are struggling to create an about page for your website, seek the help of marketing professionals that can aid you in achieving your vision. Need More Help With What Goes Into Your Website? Check out these other articles on the features we recommend for small business and non-profit websites: What Features Should You Have on a Small Business Website? What Features Should You Have on a Non-Profit Website? Looking for Help with Your Website About […]
[…]a community of followers. Small businesses are different than non-profits in that they are often marketing products and services through their websites. Non-profits provide services at reduced cost or at no cost, and also have to attract volunteers and donors to continue to provide these services to their clients. Because of this, the focus of any non-profit website should be building a community of people who care about your cause and are willing to contribute to your mission. You want your website to showcase the types of events, fundraising efforts, and programming that your organization is engaged in. You want […]
[…]A good lawyer can help you establish enforceable rules of engagement on your website. An excellent marketing team composed of writers and designers can help you execute your vision for your website. A thriving website needs many voices. Make sure you’re including the right ones. Looking to Write Your Own Website […]
[…]ways. Unfortunately, many websites fall short of this goal. To make sure that your website is marketing for you 24/7, as it should be, follow our website audit checklist. Step 1: Conduct Interviews or Focus Groups with Target Audiences The best way to know how your website is performing with your target audiences (i.e., current customers, potential customers, current donors, potential donors, etc.) is to talk to them face-to-face and to see what they think of your website. You’ll learn valuable feedback that you’ll be able to incorporate as you work to make your site more appealing to the people […]
[…]you to see all the content you have scheduled. What NOT To Do Over Social Media Just like all marketing straetgies, social media strategies can be either effective or ineffective. It’s your brand, and what you post on social media is completely up to you. As a rule, though, you should probably avoid the following when posting to social media: Arguing with your followers: Every time you post on social media, you need to think of yourself as being on a public stage. Would you argue with a potential customer if you saw them in public? Probably not, so don’t argue […]