[…]a newsletter. User successfully downloads an ebook. User successfully shares a blog post on social media. User successfully posts a comment in a forum. User successfully contacts you through a contact form. User successfully adds an item to their cart. User successfully inputs financial information. User successfully completes a purchase. Your conversion rate is your total number of conversions divided by the number of unique visits (total visits multiplied by the percent of new visits). For example, if you have 500 total visits for a period in which you have 80 conversions, and 80% of those visits are unique visitors, then your […]
[…]improve its rank in results that users see when they search for products and services like yours. Social media: profiles, pages, and campaigns for your business on popular platforms such as Twitter, Facebook, and Instagram. Analytics: keeping track of key metrics such as the number of new visitors to your website, the number of repeat visitors to your website, the number of people who click on or share your content, the number of people who follow you on social media, and the number of people who mention your products and services online. Benefits of inbound marketing Rather than hoping customers […]
[…]your PPC campaigns? There’s an app for that. Need help publishing and keeping track of social media content across platforms? Have you tried Hootsuite? The best thing about digital marketing tools is that they’re made by marketers, AKA the masters of the foot-in-the-door approach. This means that many tools are available for free as a basic package. If you decide you like the tool, you can then decide if you want to invest money in it as a premium service. The difficulty in finding tools that work for you is that, like any technology, tools require their own level of expertise. If […]