Not Magic: Who’s On Facebook, Twitter, and YouTube in the U.S.
[…]exactly who is using each site and what that might mean for your organization’s social media marketing efforts. Who’s on Facebook in the U.S. Facebook is a social media giant. Approximately 90% of U.S. social media users are members of Facebook. Over 56% of U.S. residents use Facebook. What’s more, U.S. Facebook users are committed: 70% are on Facebook on a daily basis. In addition to being a force on social media, U.S. Facebook users are diverse. Not surprisingly, Facebook attracts a young crowd: 63.7% of U.S. teens and 84% of U.S. residents 18 to 29 years old use Facebook. […]