Power Words Non-Profits and Small Businesses Should Use in Their Marketing

Think about the powerful people that you know. What makes them confident and strong—admirable even? Some of it might be the way that they dress—the right clothing, the polished shoes. Some might be a handshake that inspires you to believe what they’re telling you. Others may have the education that allows them to quickly demonstrate a mastery of complex subjects—that’s often inspiring and gives a person the feeling of power.

But there’s something else at work here, too, something that small businesses and nonprofits can use to their advantage. It’s the concept of power words.

Of course there are words—and then there are power words. The power words are the ones that do the most work in the least amount of space, taking up the least amount of time. That’s because the people reading your small business or non-profit emails or other marketing materials need the message—fast and clear. They want words that reach them, that resonate with your message, that drive home the impact of what you’re talking to them about, be it a product or service or a community effort. But what power words give you the most bang for the buck?

First of all, your power words have to resonate with those small businesses and no profits. That may mean personalization—what you’re doing for clients, what you’re helping them with, what emotions you are provoking. And of course, your power words have to get the attention of those clients, making them fear something or imparting on them a sense of urgency. Words lose their impact when they get too specific or make price the focus.

So what words should you focus on for your small business or non-profit, and what power words help people remember you? This graphic from Salesforce guides you.

Need Help Improving Your Marketing Copy With Power Words?

This is a guest blog post by Jonha Richman. She is a marketing strategist with over 9 years of experience advising tech startups. She’s also a staff writer at Small Business Trends and her works were featured on The Huffington Post, Fast Company, Business Insider, among others.

Via Salesforce