Search results for "digital marketing"
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[…]SEO Tip #2: Use SEO Tools to Help You With Best Practices Perhaps more than any other element of digital marketing, SEO is a highly technical field that can be difficult to break into. A little knowledge is also not enough to be effective at SEO. You need to be doing things the right way from the beginning or you will run into trouble later on. Or worse: you will completely waste your efforts or even harm your search presence. Good tools can give you concrete recommendations as you build a website, optimize an existing website, or start a new content […]
[…]three strategies for generating high -quality emails and using the features of popular email marketing services like MailChimp to deliver targeted, captivating messages to supporters of your organization. Non-Profit Email Marketing Tip #1: Showcase Accomplishments How much money did your organization raise at the annual gala? How many hours did volunteers clock in last quarter? What did your organization do with the state grant you won 6 months ago? While it is important to foreground the need to continue doing the work you do, it is equally important to highlight your organization’s accomplishments (big and small). Both numbers and stories […]
[…]next thing you should think about when launching a new website is branding. As people who run a digital marketing agency, we see badly-branded websites all the time. Branding is different than functionality. Some of the most easy-to-use websites are also the most poorly branded and vice versa. Branding is also more than just the look and feel of your website. As John Williams has defined a brand strategy: Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your […]
[…]words help people remember you? This graphic from Salesforce guides you. Need Help Improving Your Marketing Copy With Power Words? This is a guest blog post by Jonha Richman. She is a marketing strategist with over 9 years of experience advising tech startups. She’s also a staff writer at Small Business Trends and her works were featured on The Huffington Post, Fast Company, Business Insider, among others. Via […]
[…]and effectively market your organization. To help get you started, below are some Twitter marketing strategy tips we’ve used with our clients. Twitter Marketing Strategy Tip #1: Use Appropriate Hashtags It comes as no surprise that one of the most important things to consider when posting on Twitter is the use of hashtags in your posts. Hashtags can help users on Twitter find your posts when searching for a particular hashtag, or help your tweets pop up for others when a particular hashtag is trending. The tricky part is determining which hashtags are best for your small business or non-profit, […]
[…]they will interact with businesses that interest them and that they find to be worthwhile. Email marketing can be used to gain and retain loyalty amongst your customers. It’s important to start an email marketing campaign ethically and responsibly, however. Instead of paying for consumer information (such as names and emails), your business needs to entice customers to sign up for your newsletter. You need coax them to sign up while they are at the checkout line or on your website through a well-crafted proposition for what they will receive: valuable rewards on a consistent basis. But what counts as […]
[…]accounts is a good way to continue your brand recognition for your users and followers. Instagram Marketing Marketing Tip #2: Use Hashtags Just like your small business should do on a platform like Twitter, hashtags are an important way to engage with your followers or allow new followers to find you. Creating hashtags that are relevant to your business and your overall industry will increase your visibility within Instagram and help you reach new followers. Instagram Marketing Marketing Tip #3: Mix Photos and Videos Consider a mix of both picture-based posts and video-based posts. What makes Instagram marketing for your […]
[…]for small businesses. Our answer is always the same: it depends on your goals. Like all digital marketing efforts, you should start small with a manageable group of keywords that are: Specific to your business Have a high amount of search traffic Have a low index for competitiveness You should not try to leverage every keyword out there that you think applies to your business. Doing so will only hurt your SEO. As a rule: the more specific you get with your keywords, the better. Tip #2: Build a Keyword Matrix To help you make choices about what keywords to focus […]
[…]social media accounts and reply to all comments. According to CMI, “The most common content marketing delivery mechanism is social media, used by 87% of marketers,” and this means you must use social media effectively in order to be competitive. Create a Marketing Strategy that Works Whether you are focused on your social media presence, creation of great content, or your SMS texting campaign, you have to come up with a strategy that works for you and your business. You must determine who your target audience is and work hard to focus your efforts on reaching that demographic. The content […]
[…]to help you promote your content online, you may find there aren’t a lot available. Content marketing is relatively new in the world of marketing, and software developers are just now beginning to create packages that help people develop and deploy killer content. Many of these packages are incredibly expensive, however, and include thousands of dollars in miscellaneous “set-up fees,” putting them out of reach for the average small business owner or non-profit manager. To help you get started with some of the tools we love, below we give our personal picks for 3 of the best, and most affordable, […]