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[…]simply through up a business page and posting to it. Here, we’ve gathered some tips on facebook marketing for small businesses to help you make the most out of this important platform. Tip #1 for Facebook Marketing for Small Businesses: Complete Your Business Profile It may sound too simple to be a tip but one of the biggest things that will help your Facebook page stand out against your competitors’ is making sure you complete all the information in your profile. For example, each Facebook page for business allows up to 154 characters as a “bio description.” Make sure to […]
[…]history behind your organization and get your audience engaged, wanting to learn more. Instagram Marketing Marketing Tip #2: Use Hashtags Relevant to Your Cause Just like on Twitter, hashtags are an important way to engage with your followers and to help new followers find you. Creating hashtags that are relevant to your non-profit and the causes that it supports will increase your visibility on Instagram and help you reach new followers. Try to find other non-profits that are similar to yours, follow them, and use any hashtags they’re using that apply to your organization, as well. Using some of their […]
[…]Who Are Killing It To help you continue the process, we’ve gathered a few tips for Facebook marketing for non-profits. Read on to help take your Facebook game to the next level. Facebook Marketing Tip #1: Planning Ahead and Creating a Social Media Schedule One of the most important things to develop for your organization is a content strategy. A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. If you want to learn more about what a content strategy is and how to […]
[…]collateral,” it refers to all the media you have to produce in order to engage in marketing. As for what “content marketing” is, we have a 3-part post that answers that question. Content marketing collateral can include any or all of the following: Textual content written in long-form (an ebook) or short-form (a tweet) Graphical content such as photos, logos, diagrams, and illustrations Video footage of interviews, tours, events, etc. Content feeds from influencers within your industry It may sound overwhelming to think about producing all these types of content. And it can be, if you don’t have a good plan in place. […]
[…]host of other marketing gurus is content marketing, which he defines in the following way: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. If you’re a small business like us, however, you may find this new type of marketing intimidating, to say the least. These are just a few questions our clients ask us when we introduce them to this relatively new approach to marketing: How does content on the web attract people to your business? […]
[…]really increased. Your phone isn’t ringing off the hook. Is your plan working? Does content marketing for small business even work?! Content marketing for small business is a long-term game, not a short-term one. This can be frustrating for small business owners, many of whom live and die based on their ability to generate new leads. Because of this, it’s not wrong to supplement content marketing with other approaches, such as paid campaigns on platforms like Google Adwords or Facebook Ads. Paid solutions tend to work faster than content marketing. The trick is to balance these efforts with your overall content […]
[…]on. If you’re not sure how to get started, however, check out our 3 tips for LinkedIn marketing below. Why LinkedIn Marketing Is a Great Way to Reach People Many smaller organizations focus on Facebook because it’s familiar to them and is still the most popular social media platform. Facebook is a great tool for creating awareness, brand engagement, and paid advertising, emphasis on the paid. It’s very difficult to reach people organically on Facebook. It’s becoming a paid advertising platform where you have to put money in if you want to reach new leads. LinkedIn also has a paid option, which […]
[…]month, or they might lose interest and switch channels. Next Post: How To Improve Your Content Marketing Plan Over Time In our final post in this series, we’ll explain how you can improve your content marketing plan over time through regular checkups, maintenance, and strategy sessions with your team or other trusted advisors. Need Help With Content […]
[…]your store because they asked their smartphone for services near them. We are all dependent on digital points-of-contact for everything from marketing to customer service to following up after a sale. All of our customers are now users, in other words, and the experiences we provide to them will determine whether they stay our customers or whether they seek out someone who better understands their needs. So, now we have a better understanding of what UX is. How do we stay on top of UX trends? 1) Find UX Thought Leaders You Trust and Follow Their Lead According to Forbes: A […]
[…]be. We should be using that technical content throughout the customer journey, including: Marketing Lead generation Customer service Customer support Loyalty experiences (VIP events, existing customer newsletters, etc.) Businesses can either support their customers with the technical information they need throughout the customer journey or they can be sure that a competitor will. And the next time a customer enters the active evaluation phase of the buying process, they’ll probably choose to buy from the brand that has supported them the most during that process. Need Help With Technical Communication and Content […]