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[…]media is vital to any organization’s marketing strategy. If you’ve ever tried to use social media to promote a small business or non-profit, however, you’ve probably also realized that social media marketing requires quite a bit of upkeep. Your organization has slow weeks, which allows you to publish content easily. But your organization also has busy weeks, which makes it more difficult to keep on top of. Your pattern of posting has probably been uneven and you’ve noticed that you have less likes and shares than you did when you first started posting. Even though social media is a free […]
[…]well. It looks over elements of your site such as headings, keywords, alt tags, SEO, usability, social media, and more. Once you get your instant review and sign up for the 14 day trial, you can continue to utilize WooRank’s features at the “Pro” level for one website for $49 a month. Hootsuite If your website is already up to snuff, then you’re ready to tackle social media marketing head on. Say you’ve got Facebook, Twitter, and LinkedIn accounts. Now you have to find content for each of these channels, log into each one every day, and post appropriate content […]
[…]that Directs People to Your Website The first way to increase website traffic fast is to build a social media following and send your followers back to your website. If you’re using social media correctly, you should be growing your audience all the time. This is achieved through a combination of posting relevant content, being consistent, and boosting posts on platforms like Facebook. Once you’ve built a following, you can send time-sensitive posts to your existing audience with links back to your website. You should also be doing this regularly, however. If your content only lives in social media, your […]
[…]you need to leverage the technologies that fuel online media like websites, clickable ads, and social media profiles. These include: Search engines Content management systems like WordPress, Joomla!, and Magento Online ad platforms like Google Ads and Facebook Ads Social media platforms like Facebook, Twitter, and LinkedIn Interested in learning more about the differences between traditional marketing and digital marketing? Check out our previous article on this topic: Traditional Marketing vs Digital Marketing: 3 Things to Consider Below we go through the main skill sets you need to master to be effective at the digital marketing fundamentals that matter the […]
[…]Now you need to extend that same experience to your web presence. Your website, mobile app, and social media channels should all provide your customers with a simple, useful way to interact with your business. To help you think about what your web presence should do for your customers, think about what they need and want to do. The following questions will help you: Why do your customers return for repeat business? What specific value do you provide that makes you distinct in your marketplace? What sets you apart from your competition? What are the core values of your brand […]
[…]to Facebook. What makes Instagram so popular? After researching and talking with several mid-sized social media users that have large social media followings, Jayson DeMers of Forbes found that these users liked Instagram because of its functionality, visual nature, and novelty. Since Instagram is a mobile-heavy app, it’s always accessible to users wherever they have an internet connection. Brands are also getting on Instagram in a big way. It’s easy for companies to quickly take a picture on their mobile devices and edit inside the Instagram app itself, or download one of the many Instagram-adjacent apps for further editing tools. […]
[…]which pretty much does everything you could want it to do. Tool #2, Which Helps You Publish to Social Media: HootSuite Publisher and Suggestions Hootsuite is another great, low-cost content marketing tool that enables you to share great content over social media. With its publisher feature, you can queue up posts over major social media outlets like Facebook, Twitter, LinkedIn, and Instagram. You can also create an entire content calendar that tells you when things are posted if you’re running specific campaigns. The free version allows you to manage up to five different social media accounts. The pro version, which is just […]
[…]to be set up correctly in Google My Business, and needs to work well on mobile devices. An A+ Social Media Marketing Game Social media is an oft-misunderstood element of a small business marketing strategy. You may find yourself posting all the time and getting no response. Or you may be getting lots of responses and aren’t sure how to proceed to the next step of connecting with leads. At minimum, your social media strategy should include regular updates that are relevant to your customers, coupons and specials targeted at specific types of consumers, and a plan for following up personally with […]
[…]and shares. In fact, you may have checked out our blog post on this very topic: Non-Profit Social Media Ideas: 3 Organizations Who Are Killing It To help you continue the process, we’ve gathered a few tips for Facebook marketing for non-profits. Read on to help take your Facebook game to the next level. Facebook Marketing Tip #1: Planning Ahead and Creating a Social Media Schedule One of the most important things to develop for your organization is a content strategy. A content strategy template is a single document that contains all the information you need to develop, maintain, and […]
[…]engines index your website content and the way you promote your content Social – Individual social media networks you post content to Email – How you connect with potential, and existing, customers via email Internal – How you use content within your organization, hopefully as part of an overall content strategy Below you’ll find some recommendations for thinking about each of these content channels within your overall content strategy. Channel #1: Web One of the most important channels to consider is your website. Having a robust, well-designed website that showcases essential features is a must for every business. It is […]