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[…]you’re selling, if you have a web presence, you need to think about user experience (or UX). What Is UX for Small Business? Let’s start with what UX is, as that is a common question we get from clients. One of our favorite definitions is from the folks over at Foolproof, a UX consulting company: Experience Design* is a design practice focused on human outcomes, particularly the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context. *Note: Experience Design, User Experience Design, and User […]
[…]prospective customers, clients, or donors without even knowing it. How Are Digital Marketing and UX Related? If you’re not familiar with the term UX, it is short for “user experience.” As Foolproof, a UX consulting company puts it: Experience Design* is a design practice focused on human outcomes, particularly the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context. *Note: Experience Design, User Experience Design, and User Experience are typically synonymous terms. Digital marketing is a term you’re probably more familiar with. It simply refers […]
[…]might also consider checking out these UX-related blogs: Boxes and Arrows Nielsen Norman Group UX Booth UX Magazine UX Matters UX Radio 2) Use UX Tools to Help You With Best Practices Thankfully, there are lots of tools out there for helping you improve the UX of your website. Tools can help provide you with short-term or long-term solutions to UX problems you might be facing. Need help usability testing your business website? There’s now an app for that. The best thing about UX tools is that they’re made by UX designers, AKA the masters of creating the best experiences for users. This […]
[…]Under 35. Originally from Gdansk, Poland, he now resides in Mountain View, California. Prior to UXPin, Marcin was a UX manager at Groupa Nokaut in […]
[…]you do just enough at each stage to attain a minimum viable solution and then move on. How Is Lean UX Different Than Regular UX? We get this question a lot from people in the technology sector. UX is still an emerging field. Do we really need a paradigm shift? According to thought leaders like Jeff we do. As he has famously said, at some point UX became a “deliverables business” in which designers churn out an endless supply of documents, none of which necessarily move the design process forward. A popular website for UX practitioners currently lists 32 distinct UX […]
[…]technology sector as it is for those within that sector. Below we present 3 specific reasons why UX matters for large organizations. Reason 1: Cross-Channel UX or Managing Multiple Points of Contact First off, the larger your organization is, the more points of contact you have with your customer base. Universities around the world now commonly offer entire degree programs online. K-12 schools are flipping the classroom by requiring students to watch video-recorded lectures at home so that they can get help with projects from real, live teachers during class. Local, state, federal, and international governments are increasing the ability of citizens […]
[…]money to actually build and launch your site. Below are some of our favorite prototyping tools. UXPin: UXPin is a very robust tool with a lot of different features for protoptying, including a full design library that contains some really beautiful design elements, like buttons, icons, and even whole website and mobile layouts. Sketch: If you like to draw, Sketch might be for you. It enables you to create from-scratch designs that you can then export to Photoshop or other applications. Photoshop / Pixlr: If you have a graphic design background, you might want to develop a full mockup of your […]
[…]with over the years have come to us with the impression that they don’t have to worry about UX. UX kind of sounds like an esoteric term if you’re not familiar with it. It sounds like something only big technology companies designing customized software need to think about. We often start conversations with clients by explaining that if you have a website, then you have a specific user experience in mind. You want users to click on certain buttons, to read certain information, and to come away from your site with particular notions. If you didn’t design your website, then the […]
[…]marketing firms typically won’t guarantee SEO outcomes, because they’re always in flux. Even if a firm got you the #1 spot in the whole world on Google, for instance, you wouldn’t stay there long without a serious investment of resources. Read more about the differences between local and national SEO: Being the Top Search Result on Google: Local vs National SEO Digital Marketing Myth #2: Social Media Is Free and Easy to Use Social media is a great way to market your business, particularly when you’re trying to create brand recognition. The truth, however, is that platforms like Facebook and […]
[…]users, conducting usability tests and user interviews, and analyzing results. Create an effective UX strategy for assessing your organization’s products and services on an ongoing basis to ensure maximum customer satisfaction. Understand how to analyze different kinds of UX data, from error logs to customer interviews. Develop personas for your users to help your design or documentation team keep them in mind in future product iterations. Sign Up for the Course Today (Space is Limited) Need More Hands-On Help With […]