Are you leveraging your technical content to attract and retain customers? If you’re not sure about your answer to this question, Guiseppe Getto, the President and Founder of Content Garden, offered a webinar for the Content Wrangler on June 16th, 2020 entitled: How to Use Technical Content to Attract and Retain Customers. Today’s customers are increasingly savvy. They do a ton of research before purchasing a product or service. You may think that your content is too dense for your customers. Information like product specifications, technical requirements, and process workflows may seem like information that should never leave your organization, but […]
[…]sure you’re thinking about your overall content strategy when you’re developing your marketing, communication, and business goals! Need Help Managing Your Content […]
[…]be. We should be using that technical content throughout the customer journey, including: Marketing Lead generation Customer service Customer support Loyalty experiences (VIP events, existing customer newsletters, etc.) Businesses can either support their customers with the technical information they need throughout the customer journey or they can be sure that a competitor will. And the next time a customer enters the active evaluation phase of the buying process, they’ll probably choose to buy from the brand that has supported them the most during that process. Need Help With Technical Communication and Content […]
[…]grows in importance, from marketing to follow-up after a purchase, technical communicators, digital marketings, and other communication professionals will need to rethink their strategies for developing and deploying useful, usable content to a wide variety of audiences. Content Strategy in Technical Communication, a collection published with Routledge under the auspices of the ATTW Book Series in Technical and Professional Communication, seeks to provide a window into just such strategies. This book can help you learn content strategy through easy-to-understand examples, best practices, and guidelines. What Does Content Strategy in Technical Communication Contain? Content Strategy in Technical Communication provides a balanced, comprehensive […]
[…]the years, and while they serve as a solid foundation for basic advertising and promotion, content marketing issues still plague businesses who try to use these methods. Common Content Marketing Issues Businesses Face In this post and attached infographic, we are going to focus on some of the most common content marketing issues, where and how they can happen, and how to properly avoid them. The most common issue businesses experience is mismanagement of their content marketing efforts. According to recent research, only 18% of all marketers said their organization had the right technology and resources to manage their marketing […]
[…]ways. Unfortunately, many websites fall short of this goal. To make sure that your website is marketing for you 24/7, as it should be, follow our website audit checklist. Step 1: Conduct Interviews or Focus Groups with Target Audiences The best way to know how your website is performing with your target audiences (i.e., current customers, potential customers, current donors, potential donors, etc.) is to talk to them face-to-face and to see what they think of your website. You’ll learn valuable feedback that you’ll be able to incorporate as you work to make your site more appealing to the people […]
[…]simply through up a business page and posting to it. Here, we’ve gathered some tips on facebook marketing for small businesses to help you make the most out of this important platform. Tip #1 for Facebook Marketing for Small Businesses: Complete Your Business Profile It may sound too simple to be a tip but one of the biggest things that will help your Facebook page stand out against your competitors’ is making sure you complete all the information in your profile. For example, each Facebook page for business allows up to 154 characters as a “bio description.” Make sure to […]