[…]#1: Web One of the most important channels to consider is your website. Having a robust, well-designed website that showcases essential features is a must for every business. It is the first collection of content that many potential customers will encounter. It is also the content space that you will be directing all potential customers to, in one way or another, through your other channels, You should ask yourself: are you putting the right foot forward with your website? What can be improved? To answer such questions, you should begin your content channels planning with a serious audit of your […]
[…]all you need to communicate in order for them to know what to create for your organization. When a web designer hears you use the term “wow factor,” it is akin to hearing you say you want that “je ne SAIS QUOI”—which is French for “I do not know what.” What is a wow factor for one client can be entirely unimpressive to another client. Web design firms can’t read their clients’ minds. But they can communicate with you to help understand what is a “wow factor” for you and your organization. Before you end your relationship with a web […]
[…]get stuck on? What do they like? What can be improved? Test #2: A/B Testing New Elements of Your Website’s Design Are you thinking about developing a new design for your website or adding an entirely new feature that you’re not sure about? Think about conducting what is called split testing, or A/B testing. According to Brian Jackson, A/B testing “pits two page elements against each other in a head-to-head scenario that tells you which element readers respond to more.” This usability method enables you to show two different designs, such as your old design and your one, to your […]
[…]the necessary skills to fix the issues you uncover in your audit. You may need to hire a competent web design agency to help you. Looking for Help with a Website Audit or Outdated […]
[…]with a link to your entry on Google Maps and directions about how to post this review or even design a physical card with the directions. Several of our clients have been hesitant to encourage more reviews, thinking this might generate more negative reviews, which is possible. What we tell our clients, however, is that if they commit to Way #1 above, and provide excellent customer service, then they will receive more positive reviews than negative ones. Everyone gets negative reviews. Having a minority of them will typically not dissuade consumers from buying from you. Negative reviewers are often more […]
[…]on the web, however, doesn’t mean that it will be effective. Unless you are a professional web designer, building your own website means that you’ll be presenting an amateur-looking site to consumers. It also means that your website will underperform when compared to the websites of competitors who hire professionals to build their sites. Learn why you shouldn’t design your own website: 3 Reasons Why You Shouldn’t Design Your Own Website Looking for Honest Help with Your Digital […]
[…]you’re creating content to post to Facebook, it should include links to your organization’s website or to the websites of other organizations. At the same time, however, posts with lots of pictures, videos, or images get better engagement on social media. To vary your posts, try using a large image with a link in the description. That way when people engage with the image, they can still find a way back to your website. There are many more tips and tricks for successfully marketing a non-profit on Facebook. These 4 are just some of our recent favorites. Looking for Help […]