Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too.
Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content.
Connecting with Your Audience on Social Media
As a business using social media to connect with your audience, you have to engage with your followers and not just lecture to them. This means that even if you have automated some of your tasks, such as sharing posts, you still have to reply to comments made on your content.
If you get a message on a social media platform, respond to that message in a timely manner. Your customers want to know that you are paying attention, and they want to have a conversation with you. This is done by interacting with comments on your blog or on your social media accounts.
Take time every day to monitor your social media accounts and reply to all comments.
According to CMI, “The most common content marketing delivery mechanism is social media, used by 87% of marketers,” and this means you must use social media effectively in order to be competitive.
Create a Marketing Strategy that Works
Whether you are focused on your social media presence, creation of great content, or your SMS texting campaign, you have to come up with a strategy that works for you and your business.
You must determine who your target audience is and work hard to focus your efforts on reaching that demographic. The content you create should speak to your target audience, and your marketing strategy needs to clearly define how you are going to get your target demographic engaged.
If you are aiming for millennials, then according to Jeff Bulas, you need to understand that 18-29 year olds have an 89% usage of social media. If you want to reach millennials, you have to become active on social media.
Your Content Needs to Be Engaging
You are probably reading over and over that your content needs to be engaging. This is because in today’s competitive market, solid content is the only way you are going to get your customers to pay attention to what you have to sell.
There is so much competition online, that companies writing uninformative, keyword stuffed content are never showing up on Google searches. You have to create content that your customers want to read and it has to teach something new or it has to give advice that isn’t already on every other blog in your industry.
If you aren’t coming up with engaging content, you have to find a writer that can. Focus on quality over quantity and you will see your customer base grow.
Don’t let common social media marketing challenges like the ones above get in the way of your business. As you build up your social media presence, always write to your target demographic. While a cute meme might get shared and go viral, this isn’t going to increase sales. Focus on what your clients want and forget about that one viral piece.
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This is a guest post from Sophorn Chhay. Sophorn is the marketing guy at Trumpia, the most complete SMS software with text messaging, smart targeting and automation. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.