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Why You Should do a Website Audit at Least Once Per Year

Relevance: 22% Posted on: September 27, 2017

If you own a website, chances are you've replaced outdated content. But how often do you do a systematic website audit to ensure that all of your content is current, reliable, and authoritative? How often do you check all the links on your website to make sure they still lead somewhere? How often do you assess each piece of content for its effectiveness in light of your organizational goals and your target consumer base? If your answer to questions like these is: "Errr," you might want to consider instituting a yearly website audit to make sure your content is ship-shape and…

Top 3 Ways to Optimize WordPress for SEO

Relevance: 21% Posted on: July 20, 2016

So, you've taken our advice and built a WordPress website for your business, and your website is performing pretty well in search results. You Google keywords associated with your business, and it pops right up. This is because WordPress is naturally pretty great for SEO. As the months roll by, however, you notice it starting to slip down the page of search results. Then, pretty soon, it doesn't even appear on the first page of Google anymore. What happened? If you aren't actively optimizing your WordPress website for SEO, eventually it will stop performing well in search. Below are 3 of…

3 Great Email Newsletter Tools for Small Businesses

Relevance: 20% Posted on: September 26, 2018

Email newsletter tools for small businesses seem to be a dime a dozen these days. Everywhere you look there's a new one. If you're a small business owner or work at a small business, you might be considering sending newsletters out to your current or potential customers and clients, but how do you get started? You may have even checked out our previous blog post that discussed how MailChimp's services could help you with your email marketing efforts. To help you get going with your email marketing efforts, below we review 3 email newsletter tools for small businesses: MailChimp, Venngage,…

3 Awesome and Cheap Content Marketing Tools for Small Businesses and Non-Profits

Relevance: 19% Posted on: January 4, 2017

If you're looking for content marketing tools to help you promote your content online, you may find there aren't a lot available. Content marketing is relatively new in the world of marketing, and software developers are just now beginning to create packages that help people develop and deploy killer content. Many of these packages are incredibly expensive, however, and include thousands of dollars in miscellaneous "set-up fees," putting them out of reach for the average small business owner or non-profit manager. To help you get started with some of the tools we love, below we give our personal picks for…

Top 5 Digital Marketing Myths: Smaller Organizations Beware

Relevance: 19% Posted on: January 9, 2019

In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a…

How to Create SEO-Friendly Product Pages for Your Website

Relevance: 18% Posted on: August 16, 2017

Other than the home page, a website’s most important content is product pages. For lead or revenue generation, the products — the things you actually sell — must attract a lot of website traffic. By putting care into how you set up your product pages, you’ll improve their organic visibility on Google, and take full advantage of your SEO opportunity to drive more leads and revenue. Keyword Selection and Page Organization The first thing to do, of course, is select the right keywords for which to optimize your various product pages. At Straight North, we often talk to companies whose…

Complete Guide to Launching a WordPress Site: Part 2 (Pre-launch)

Relevance: 18% Posted on: March 9, 2016

In Part 1 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, and design. In Part 2, we tell you how to tune up your website for optimal SEO and overall functionality before launching it. There are several elements you want in place before launching a WordPress site, including some plug-ins that will help ensure your site performs well in search rankings and doesn't drive you crazy with spam. What's a "Plugin"? If you're new to launching a WordPress site you may not realize that the basic installation of the software only comes with a…

Being the Top Search Result on Google: Local vs National SEO

Relevance: 17% Posted on: July 27, 2016

In a previous post, we mentioned that being the top search result on Google is today valued at about $1,000,000. To back up this claim, we mentioned that all the research we've conducted, plus all the research of the smart people we follow, points to the fact that there's no magic bullet for SEO anymore. Gone are the days when you could just keyword stuff to trick Google into thinking you have the best content. Google has gotten better and better at delivering optimized content to its users, which means it's harder and harder to achieve real results in Google…

The Complete Guide to Content Marketing for Small Business, Part 1: Finding Your Niche

Relevance: 16% Posted on: August 31, 2016

If you're interested in content marketing for small business, you may be curious how it's different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective…

Top UX Tools of the Trade: Prototyping, Usability, and Content Management

Relevance: 15% Posted on: January 20, 2016

In a previous post, I described why UX is essential to think about for any business who has a web presence. In this follow-up post, I'll talk about some of the best, and most affordable, UX tools of the trade for helping you assess and grow that web presence. What UX Tools of the Trade Look Like for the Average Business: Prototyping, Usability, and Content Management If you're reading this and you're not sure what UX is, read my previous post where I define it. Essentially, the average business needs to think about three regular activities that involve UX: prototyping, usability,…

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