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[…]time. For all the world to see. And it hurt. It’s not that everyone suddenly got worse at writing. We are all just writing more publicly now than ever before. So, our mistakes are now more public than ever before. This is very true in the business world as well where company websites, marketing materials, social media platforms, and other channels all converge to provide audiences with a window inside organizations. The question becomes: will these audiences like what they see? To help your organization write better, below we provide three writing improvement tips. Writing Improvement Tip #1: Document All […]
[…]inconsistent style, and more. They should do research and ask you questions in order to make your writing the best it can be. Question #4: Ask About Terms of Engagement Editors understand that writing is a process. They will require that you agree to a set hourly rate for editing or a set fee for the type or length of your project ahead of time. But they should also allow you to ask questions about their corrections, suggestions, and comments. And while your final product should sound professional, it should also be a solid reflection of your brand. A worthwhile editor […]
[…]revisions and gain approval within your organization. For businesses that need more time for the writing process, writing a blog post once every two weeks or once a month may be more feasible. Whatever frequency you decide on, you want to make sure that you publish consistently in order to draw an audience for your blog. Pick a day and time each week, or other span of time, and publish your blog at that time religiously. Blogging Tip #4: Schedule Time to Write To make your blog a priority for your business or non-profit, you need to schedule time for […]
[…]circle consists of 3 to 4 professionals who meet periodically to give feedback on each other’s writing. These circles can review a number of different types of writing, including: Industry-specific articles (trade or academic) Cover letters and resumes Powerpoint and slideshow presentations Speeches Proposals Blog posts Webpage content Brochures and fliers Email campaigns Technical documentation Whitepapers Marketing copy Ebooks How Do You Build a Peer Review Circle? Through networking at your workplace, at conferences, and via professional platforms like LinkedIn, you can find professionals at your level of skill and commitment who are interested in fostering each other’s growth as […]
[…]content written from scratch. Know your limits when it comes to the often time-consuming task of writing website content. And know when it’s worth your time to enlist an expert. If you want to write content yourself, consider starting a peer review circle with some of your colleagues to improve your writing. Check out the following article for some tips on how to get started. How to Start a Peer Review Circle to Improve Your Content Write Smarter, Not Harder You don’t have to go it alone when creating website content. Your customers can help other potential customers realize the value […]
[…]and when it doesn’t. Professional editors recognize the diverse style of different types of writing and can edit accordingly. Having the feedback of a well-trained editor can mean the difference between impressing consumers or alienating them. Some documents you might want to hire a copy editor for include: Resumes Posters Flyers Brochures Print newsletters Business plans Grant proposals Technical documents Employee manuals Situation 2: When You’re Using Any Kind of Advertising (Digital or Traditional) Even though you may not think of yourself as a writer and your organization may not offer writing as a service, consumers expect the content in […]
[…]to do with the way that you write your content for it. The Balance Small Business suggests that writing more casually to your customers can have a great impact on who reads the newsletter. This is your time to talk to them, rather than at them. Think of it as more of an informal conversation than a formalized selling point with lots of big, technical words. A little can go a long way. Email Newsletter Element #2: An Eye-Catching Subject Line The second element of an effective email newsletter is the subject line of your email. Consider how you might […]
[…]figuring out what is realistic for you and your small business in terms of developing ideas and writing the blog posts themselves. You don’t need a new blog post every day, but you should try to publish something every week if possible. You also want to balance “evergreen” content with timely content. Don’t write articles that will be dated in a few weeks or months. At the same time, if a new trend emerges your industry that’s important for your customers to be aware of, write about that topic and push back some of the other content that you had […]
[…]tip for creating a winning non-profit blog is to create content that you can reuse. Since writing blog posts takes time, being able to repost older blog posts to channels like social media can help save time and provide content to push to your audience on a regular basis. Creating this kind of “evergreen” content can be tricky, but a great place to start is to think about the frequently asked questions you hear repeatedly when people first hear about your organization. These are the questions to which you probably already have stock answers. Instead of creating an FAQ page for […]
[…]Do you feel that the need to develop effective content (as opposed to simply writing documentation that lives in one place) is the main reason for this shift or are there other factors? A few years later, do you still stand by your assertion that marketing is the future of tech comm? Scott: Everything is marketing. If it can have an impact on how a consumer feels about a brand, that content is marketing. Period. End of story. I don’t just believe that, I know it’s true. Science tells us this. Even our parents and teachers tell us this from […]