Are you working for a small business that is looking to build an effective email newsletter? It’s important to understand what elements to include in an email newsletter, and how it can impact your small business. We’ve researched the most effective and impactful elements of email newsletters and compiled some of our favorites below. Email […]
Given limited staff and volunteers, many nonprofit organizations think that they do not have the time and energy to commit to blogging. Blogging does require time, energy, planning, talent, and coordination. However, the potential rewards of blogging far outweigh the extra workload required to make a compelling blog a reality. Here are three benefits of […]
It’s not easy to find the right editor for your website content, internal documents, or ebook. And at the same time, it can be difficult to be pitch perfect in every respect of running your business or non-profit. So what if you have a few spelling errors and misplaced commas on your website? It’s the […]
Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate […]
If you’re a small business owner or non-profit manager, you may be looking to write your own website content. As a client-centered business, we encourage clients who want to write their own website content. But before you start toiling away, however, keep in mind that it is not always a good idea to write your own […]
Peer review circles may sound like something that only full-time writers need. Regardless of what industry you are in, however, you are expected to engage in some kind of writing. Even if you aren’t a small business owner or don’t do marketing or promotion as your main work activities, you still need to know how […]
Guiseppe Getto, the President and Founder of Content Garden, was recently invited to present a keynote on content strategy and technical communication for the Washington, DC meeting of TC Camp, a technical communication unconference. In this post, he reflects on some of the key takeaways from his presentation. Guiseppe: My presentation was somewhat provocatively titled: Content Strategy: […]
Looking to learn content strategy? Not sure how to audit your content, how to develop exciting new content for your core audiences, or how to manage a lot of different types of content? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication starting […]
Think about the powerful people that you know. What makes them confident and strong—admirable even? Some of it might be the way that they dress—the right clothing, the polished shoes. Some might be a handshake that inspires you to believe what they’re telling you. Others may have the education that allows them to quickly demonstrate […]
Content marketing is becoming one of the #1 methods for organizations to reach new customers, clients, and donors online. In order to produce high-quality content across channels (i.e. social media, blogs, ebooks, etc.), you need to create a repository of content marketing collateral you can draw from. This process can be time-consuming and difficult to […]