Think about the powerful people that you know. What makes them confident and strong—admirable even? Some of it might be the way that they dress—the right clothing, the polished shoes. Some might be a handshake that inspires you to believe what they’re telling you. Others may have the education that allows them to quickly demonstrate […]
In previous posts, we’ve explained how healthcare organizations can use social media to create a healthy buzz. We’ve also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz […]
Logo design is often neglected when creating a company’s brand. But this is a paramount step that should follow the selection of colors for a brand, and should reflect the business’s main activities. A business’s logo has a strong impact on its audience. A high-quality logo increases brand awareness, attracts new customers, and helps the […]