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In previous posts, we’ve explained how healthcare organizations can use social media to create a healthy buzz. We’ve also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz […]
Leaders of the healthcare industry are smart to tread carefully when representing their organizations online. Healthcare organizations, not unlike most private and public organizations, want control over the way they’re represented to healthcare consumers. This control can be threatened by newer, more interactive online venues like social media that allow for less screening and less […]