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[…]your organization needs if is not carefully crafted and maintained. Below are some of the biggest web design mistakes non-profits make and how you can avoid them. Web Design Mistake #1: Vague Mission Statements Your supporters want to know what your organization does and what your organization aspires to accomplish. A clear mission statement provides details about what your organization is currently doing to address a pressing social problem. For example, your organization’s mission statement might be: We provide lunch and dinner to hungry, homeless Washington, D.C. community members 7 days a week. Your mission statement should also tell supporters […]
[…]why aren’t you getting the customer response you expected? You might have fallen prey to common web design mistakes that small businesses make. Even a few of these mistakes can drive all but the most loyal customers away. Web Design Mistake #1: Slow Loading Website With the advent of high-speed Internet, customers are no longer patient about waiting for webpages to load. Most customers will wait no longer than 3 to 5 seconds. There are several possible reasons that your website may be loading slowly: Your server is not fast enough You’re not using the latest version of your CMS […]
[…]website functions smoothly at all times is equally important and this is where choosing a reliable website hosting provider becomes crucial. A website host plays an important role when it comes to website security, speed and download time. It also makes your task of incorporating new technological features seamless. Thus, as one of the major investments in the online face of your business, you need to ensure that the website hosting company that you have chosen is able to provide you with all the features that are required to run a business website successfully. What Are Signs of Low-Quality Website […]
[…]does? Once you’ve reflected on what makes you a successful business, you’re ready to design a web presence that builds on that success. UX for Small Business Tip #2: Design for Core Interactions Once you’ve zeroed in on what makes your brand unique, you need to think about how you want to interact with your customers online. Try to identify all the tasks customers should be able to accomplish through your website, mobile app, and/or social media channels. Make a list and describe what you’d like your customers to be able to do. Then identify which tasks fit with which element […]
[…]that subscribers need to spend scrolling or reading. Provide links to permanent pages on your website with more detailed information. And make it easy on yourself: use email marketing services (such as MailChimp) that provide templates that look good and are easy to read. You also don’t want to assume that your email newsletter will look the same on all devices. Your subscribers will be using different devices to access your content (iPhones, Android smartphones, PCs, tablets, etc.), differnt email providers, and different browsers. Before sending your message, preview it in a few different devices, email providers, and browsers. Finally, […]
[…]service with a pretty design is all that you need to garner support. There is no denying that design can powerfully impact your messages to your supporters. Design can enhance your message by drawing attention to it. However, it is vital to remember that design and other tools should be used to achieve one overarching goal: captivate your supporters and convince them to deepen their relationships with your organization. In what follows, we provide three strategies for generating high -quality emails and using the features of popular email marketing services like MailChimp to deliver targeted, captivating messages to supporters of […]
[…]a tool for customer or donor engagement, you need to strategically employ calls to action in your website design and content. What Are Calls to Action? A call to action is a directive that you want website visitors to complete. CTAs should be simple, understandable, and easy for website visitors to execute. Depending on your goals for your website, you may choose to employ a variety of CTAs, including: Subscribe [to our listserv, newsletter, blog] Download [our app, our free toolkit] Find Us [on Facebook, Twitter, Instagram] Contact Us [via email, phone] What Are Strategic Calls to Action? At first […]
[…]non-profit to be successful. Tip #1 for Building a Non-Profit Website: Work With Established Web Designers Only Something we have seen far too many times is non-profits who choose to work with less established web designers, such as students or volunteers, and who end up getting taken for a ride. In fact, most of the referrals we get for non-profits are from organizations who have had a bad experience with another web designer. Why is this? As non-profits often suffer from a lack of resources, especially when first starting out, it can be tempting to work with someone who offers […]
[…]quickly and easily add, delete, and revise the content on your website. Unless you have a sizable web design budget or are a web developer yourself, there’s simply no reason to build a website outside of a CMS when there are so many good ones on the market. Tip #2 for Building a Small Business Website: Unless You’re a Designer, Hire One Even though CMS-based websites are easier to build than from-scratch websites, you still need someone on your team who is a designer. Unless you have experience with web design, you are simply not going to end up with […]