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[…]do a domain registration transfer You want to change from one CMS (i.e. Drupal) to another (i.e. WordPress) The first thing you need to do when considering doing any of the above things is to figure out a website migration process that will solve the specific problem you’re trying to solve. Below are some common things that can go wrong and some tips for avoiding them. Thing #1: Hosting or Domain Problems When you change your website hosting or domain registration, it can disrupt your website services in several ways. There are a variety of hosting options for websites, for […]
[…]software program that allows you to update your website yourself. Popular CMS’s include WordPress, Joomla!, and Magento, among others. It’s important to have a CMS, because otherwise you will have to rely on whoever designed your website for every change, no matter how small. Need to update your hours? Or add a link? Or change your about page? These are all things that are easy to do with a CMS and very hard to do without one. CMS-based websites are also, on-average, cheaper than from-scratch websites as they require less development time. There’s simply no reason for a smaller organization […]
[…]about are: Content Management System (CMS) or custom build: Will they be using a technology like WordPress, Joomla!, or Magento to build your site or will they be developing it from scratch? Updating your site: Will you be able to update the site yourself or will you have to pay them to do it for you? Maintenance: Are there any maintenance tasks that go along with the specific type of website they’re building for you? If so: what are they and will they be doing them or will you be? Training: Will they train you on how to update your […]
[…]ads, and social media profiles. These include: Search engines Content management systems like WordPress, Joomla!, and Magento Online ad platforms like Google Ads and Facebook Ads Social media platforms like Facebook, Twitter, and LinkedIn Interested in learning more about the differences between traditional marketing and digital marketing? Check out our previous article on this topic: Traditional Marketing vs Digital Marketing: 3 Things to Consider Below we go through the main skill sets you need to master to be effective at the digital marketing fundamentals that matter the most. SEO The first thing you need to consider when doing digital marketing […]
[…]or international brands. You’re simply not going to pay the same amount for a 5-page WordPress website for your small business or non-profit as a retail store representing and entire state or region will pay for their 500+ page e-commerce site. If your web designer is charging considerably more than what their competitors charge for the same services, you should consider shopping around. You also don’t want to go to the other end of the spectrum, however, and hire a web designer than charges hardly anything. Occasionally, we will have folks contact us who say they have someone who will […]
[…]it’s easy (and a good idea) to design your own website. Platforms that we recommend, such as WordPress, Joomla!, and Drupal, offer out-of-the-box website builds that anyone with basic internet proficiency can create. Other platforms are even easier to use, but sacrifice things like SEO. Just because it is possible to throw a website up on the web, however, doesn’t mean that it will be effective. Unless you are a professional web designer, building your own website means that you’ll be presenting an amateur-looking site to consumers. It also means that your website will underperform when compared to the websites […]
In a previous post, we mentioned that being the top search result on Google is today valued at about $1,000,000. To back up this claim, we mentioned that all the research we’ve conducted, plus all the research of the smart people we follow, points to the fact that there’s no magic bullet for SEO anymore. Gone are the days when you could just keyword stuff to trick Google into thinking you have the best content. Google has gotten better and better at delivering optimized content to its users, which means it’s harder and harder to achieve real results in Google […]
If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective […]
Welcome to Part 3 of our series, “The Complete Guide to Content Marketing for Small Business.” To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we’ve decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your “content niche” as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we discussed how to create a sustainable plan for developing, publishing, […]
Digital technologies change all the time. The websites that were fashionable and user-friendly last year look hopelessly out-of-date this year. If you’re a small business owner, you may struggle, as many of us do, to maintain an aesthetically-pleasing website that continues to be relevant. Here’s a little secret to make you feel better: everyone does. All kinds of organizations struggle with the pace at which technologies change. Hospitals. Schools. Corporations. Local businesses. Large, multinational businesses. Even experts in technology. Especially them. If you’be been paying attention to any conversation involving digital technology, you’ve probably heard about this term “UX,” short […]