Why the Gear Stream team came to us for help with UX
Gear Stream is currently developing a software application for team-building called SurgeMaker. The application is for companies that want to create innovative opportunities for team building and cross-functionality amongst their employees.
Gear Stream has a lot of big ideas that they help their clients with, but with us they wanted to zero in on few specific elements of their application, specifically:
- How executives and managers will set up and manage teams within the application
- How employees will engage with the application to build their own teams via an interactive dashboard
Team-building applications like SurgeMaker are relatively new. They help solve a problem very common to management consulting: how to improve client companies over the long-term. Management consulting helps with many aspects of team-building, from basic understanding of what makes a good team to actually building functioning teams that improve productivity and employee retention. What happens when the consulting project ends, however? Many companies slowly fall back to neutral.
Realizing this, Gear Stream has the truly innovative goal of building a software product that will help companies retain the knowledge they introduce.
How we helped improve the experiences users will have with SurgeMaker
We helped the Gear Stream team in the following ways:
- Identified and documented user needs and goals
- Created lo-fidelity wireframes that visualize key user flows for the application that meet these needs and goals
- Developed 5 distinct user personas that represent executives, managers, and employees who will use the application
- Created a journey map that integrates personas with user flows
SurgeMaker is still in development, but we’re excited to see how our work with Gear Stream pays off. We’ll be some of the first to try out the new application in our own organization once it is fully launched!