If you work for a small business or non-profit, you have probably considered various tools or options for assisting you in your email marketing efforts. Whether it’s helping to track down new customers or a new audience, reach out to your existing audience, or extending your reach to new platforms, a solid email marketing strategy will help your small business or non-profit grow. A great tool that we at Content Garden utilize for our small business marketing efforts is a tool called MailChimp.
What Is Mailchimp?
MailChimp is the world’s largest email marketing automation platform and allows its users to find their audience, engage their customers, and build their brand. Basically, setting up your MailChimp can help save you hours in the long run by automating parts of your email marketing campaign.
Using Mailchimp for a Small Business or Non-Profit
There are various ways that Mailchimp can be used for your email marketing. Below, we break down a few of our favorite features that MailChimp can offer you and your team.
Email Marketing Messages
One of Mailchimp’s flagship functions is its email marketing power. If you’re looking to send emails to your current customers or subscribers, MailChimp can offer you templates to customize your messages and what you want to deliver to your audience’s inbox. Then, once your messages have been sent, MailChimp offers analytics to check your progress, what your audience does with your messages, and more.
Instead of having to email your subscribers one by one, you can send a blast to everyone at once at your convenience.
Social Media Integration + Marketing
MailChimp can also be connected to your social media accounts such as Facebook, Instagram, and Google. You can use MailChimp to created targeted advertising campaigns for Facebook and Instagram to reach new users in your target audience, or to connect with current subscribers. Then, once Mailchimp learns more about your social media followers, you can utilize Google to place ads in specific areas to try and convert them into new customers.
A/B Testing Your Emails
If you haven’t quite figured out the best email strategy, or are looking to try out a few of MailChimp’s different templates to see what works best, you can utilize the A/B testing feature and find out what results in the most clicks or opens.
In order to engage in A/B testing, you can send the same email campaign to two different lists but can change key elements of each message to see which geenerates the highest click-through rate. You can read more about A/B testing in our blog posts about general email marketing tips:
A Companion App, and Also: FREE!
Last, but not least, if you’re a small business or non-profit who is always out and about, MailChimp also has its own mobile app. This allows you to send emails you have saved, edit your messages, and check your analytics all on the go.
Also, did we mention that MailChimp is completely free for up to 2,000 subscribers? That will do nicely for most smaller organizations, many of whom will never reach that cap. If you need more than 2,000 subscribers, however, their plans start at just $10 a month.
Any way you slice it, MailChimp is a great tool for email marketing and that’s why it’s our preferred solution for our clients. Try it out for free and see if you agree.