[…]help documentation wikis. In this webinar, you’ll learn the secrets to leveraging your existing content into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information! You’ll also receive a ton of resources, including exclusive access to free information from Guiseppe’s new book Content Strategy in Technical Communication. Specifically, you’ll learn: Why technical content is essential for the customer journey What types of content consumers are most hungry for What channels you should be using to deliver your content right into the laps of prospective and returning customers Why […]
[…]statement is that you first need to be part of the conversation. Besides just passively posting content, typically content that lives on your website, you need to actively engage with audiences in your social media channels. Most businesses tend to think of social media as free advertising, but they may not realize that they are dumping their content into a void without a consistent strategy for engaging audiences. The best reason to use social media as a business is to develop a cult following of potential and existing customers who are excited about your product or service. And it goes […]
[…]the right time for the right reasons. Technical communication just focuses on delivering technical content whereas content strategy can focus on any type of content. As Guiseppe, our President and Founder, recently pointed out in a webinar for the Southeastern Michigan chapter of the Society for Technical Communication, however: businesses who aren’t using content strategy best practices might soon find themselves left behind their competition if they don’t pay attention to how they use their technical content in the customer journey. Ways Technical Communication and Content Strategy Overlap Technical communication is a field devoted to delivering technical content, usually in […]
[…]communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as “Editing Content for Global Reuse” and “Teaching Content Strategy to Graduate Students with Real Clients,” while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, […]
[…]online as well. It also aims to give the public more of what they want, which is useful, usable content. While content marketing methods have been continuously developing through the years, and while they serve as a solid foundation for basic advertising and promotion, content marketing issues still plague businesses who try to use these methods. Common Content Marketing Issues Businesses Face In this post and attached infographic, we are going to focus on some of the most common content marketing issues, where and how they can happen, and how to properly avoid them. The most common issue businesses experience […]
[…]to patch your website or make it mobile-responsive. Next Steps After You Complete Your Website Audit After completing your website audit, you should have detailed answers to how well your website is performing for your target audiences. From this information, you can create an action plan to improve your website so that it is optimized for those audiences. Of course, not all organizations will have the necessary skills to fix the issues you uncover in your audit. You may need to hire a competent web design agency to help you. Looking for Help with a Website Audit or Outdated […]
[…]Marketing vs Digital Marketing: 3 Things To Consider Situation 3: When You Are Creating Content For a Website or Other “Free” Venue One of the best ways to advertise your organization is by crafting blog posts and downloadable content for potential consumers. Original blog posts can be unique pages on your website that get archived by Google for unique keywords. You can also woo potential customer or donors by creating a short white paper on a topic in which you have expertise. For the price of their name and email address, they can gain access to your white paper and […]