The first recorded mention of content marketing as the best method to promote and advertise a specific product or service to the public dates as far back as the 19th century. However, if you have ever tried it, you might find that content marketing issues like not knowing how to run a campaign or measuring your campaign results.
That is because this specific type of marketing is different. Not only does it allow businesses to engage with the public, but it enables them to gather feedback and improve the quality of the content that they use online as well. It also aims to give the public more of what they want, which is useful, usable content.
While content marketing methods have been continuously developing through the years, and while they serve as a solid foundation for basic advertising and promotion, content marketing issues still plague businesses who try to use these methods.
Common Content Marketing Issues Businesses Face
In this post and attached infographic, we are going to focus on some of the most common content marketing issues, where and how they can happen, and how to properly avoid them.
The most common issue businesses experience is mismanagement of their content marketing efforts. According to studies conducted in 2018, only 18% of all marketers said their organization had the right technology and resources to manage their marketing efforts.
At the same time, 45% of them revealed that they possess technological tools to properly manage their marketing efforts. However, many weren’t using them correctly or to their full potential.
Other issues that businesses experience when doing content marketing are:
- lack of data and privacy regulations
- changes to social media algorithms
- changes to SEO/search algorithms
- lack of human resources
This only scratches the surface of content marketing issues that businesses experience. However, there is always a way around such obstacles. Feel free to take a look at the infographic below to see what the most common content marketing issues are and how to avoid them. We hope you will then use the information to your advantage.
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This is a guest blog post by Josh Wardini, Editorial Contributor at review42.com. With the preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.