Publishing effective content for your small business may be confusing at times or difficult. Sometimes, it can just be time consuming. What if there were some digital marketing tools that could help you start to use your time more effectively for your small business on the cheap? With the plethora of marketing tools available, it’s easy to get lost down a rabbit hole of free trials.
That’s why we’ve collected 3 tools that can help you get started marketing your business without breaking the bank.
Let’s start with some basics. Before you start posting on social media and trying to cross-post content from your website to your followers, you want to make sure customers can find your website through most reliable method: search.
That’s where WooRank comes in. WooRank allows you to use it for a free 14 day trial, and can also give you a quick “Instant Website Review” for free. This review separates features of your website into green, yellow, and red categories with yellow and red being areas for improvement and green being areas where you’re doing well. It looks over elements of your site such as headings, keywords, alt tags, SEO, usability, social media, and more.
Once you get your instant review and sign up for the 14 day trial, you can continue to utilize WooRank’s features at the “Pro” level for one website for $49 a month.
If your website is already up to snuff, then you’re ready to tackle social media marketing head on. Say you’ve got Facebook, Twitter, and LinkedIn accounts. Now you have to find content for each of these channels, log into each one every day, and post appropriate content at the right times.
What if you didn’t need to worry about your social media pages every single day unless you wanted to? This is why Hootsuite can be your best friend.
Hootsuite allows you to link all of your social media pages to one dashboard. With Hootsuite you can post to all of your social media through one platform, and you can also schedule posts far into the future to make sure your social media never runs dry. All without worrying about having to log in to multiple accounts every day.
Hootsuite has a free option that allows you to manage 3 social media profiles and even get some basic analytics. The pro version gives you access to 50 profiles, more advanced analytics, and a tool called Suggestions that will even find trending content for you online. The pro version costs $9.99 a month.
If you’re looking for an all-around solution to web and social and want to invest some time and energy in a more advanced tool, you may want to take a look at the Canadian startup Green Lotus.
Instead of having to manage web and social accounts on two, or more, platforms, for roughly $20 a month, you can have access to webpage audits, keyword rankings, competitor analyses, marketing analytics, and social media marketing tools all within one application.
Although there are many more tools out there to help small businesses with digital marketing, not all of them are cut from the same cloth. These are three tools we trust, but there are certainly many others. Whether you use these or other tools to help market your business, beware of seemingly miraculous claims like driving thousands of new customers to your website overnight or getting you to the first page of Google in days.
Good digital marketing takes time, effort, and expertise. Tools like these can help provide a supplement for all three.