Email newsletter tools for small businesses seem to be a dime a dozen these days. Everywhere you look there’s a new one. If you’re a small business owner or work at a small business, you might be considering sending newsletters out to your current or potential customers and clients, but how do you get started? […]
Industry-specific digital marketing solutions are often touted by their sellers as tailored to the needs of a particular industry. Over the years, we’ve seen them crop up in healthcare, education, massage/wellness, realty, and the non-profit sector. Sometimes, these solutions provide a necessary stopgap for clients who need additional functionality from their website. Quite often, however, […]
If you’re looking for content marketing tools to help you promote your content online, you may find there aren’t a lot available. Content marketing is relatively new in the world of marketing, and software developers are just now beginning to create packages that help people develop and deploy killer content. Many of these packages are […]
Free online fundraising tools for non-profits are all over the Internet these days, but: which ones actually work? Which ones are a waste of time and energy? We all know that non-profit organizations often struggle with fundraising. If you have ever worked for a non-profit, you know that money is typically tight, leaving little room […]
Recently, we had the pleasure of talking with Marcin Treder, designer, psychologist, and CEO of UXPin. We asked him about the relationship between UX and product management and how UXPin is changing the industry. CONTENT GARDEN: We’re big fans of UXPin at Content Garden, but for folks that may not be familiar with it, can […]
Publishing effective content for your small business may be confusing at times or difficult. Sometimes, it can just be time consuming. What if there were some digital marketing tools that could help you start to use your time more effectively for your small business on the cheap? With the plethora of marketing tools available, it’s […]
Social media strategies are no longer optional for businesses or non-profits. Customers and donors use social media to vet new products with their friends, to learn more about a business before purchasing, to learn more about a charity or cause before donating, and to interact with customer service if there’s a problem or just want […]
If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the […]
Whether you’re a small business owner, a consultant, or a member of a team within a large business, digital marketing trends are notoriously hard to keep on top of. Search engines are constantly changing the rules they use to prioritize search results for users. New tools are launched almost every day for finding, managing, and distributing […]