If you run a non-profit or small business, you might be on the lookout for a good digital marketing strategy template that can help make your life easier. You may struggle in your marketing efforts to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks like posting, responding to messages, and developing new content for your website.
What Is a Digital Marketing Strategy Template?
Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as:
- Social media: Platforms like Facebook, Twitter, LinkedIn, and Instagram.
- Webpages: Including about pages, product pages, homepages, and landing pages.
- Blog posts: Timely posts on topics that are relevant to your intended audience.
- Email newsletters: Special offers, fundraising reminders, and other VIP content you send to existing customers or donors.
A digital marketing strategy template is a single document that helps you run all of your digital marketing efforts.
What Should a Digital Marketing Strategy Template Include?
Your digital marketing strategy template should include your goals, audiences, channels, account information, and a to-do list for all of your digital marketing efforts. For each channel you intend to leverage (i.e. social media, landing page, etc.), you should develop a formula for the messaging you’ll use on that channel that includes:
- A description of each element of the messaging (i.e. Title, Intro, Body, Link to source, etc.)
- An explanation of what content should be developed for each element (i.e. “Use a keyword that will be central to the topic you’re writing about…”
- Links to any resources you can use to help you develop content for the messaging (i.e. “Use at least one image. I like to use Flickr’s Creative Commons (http://www.flickr.com/creativecommons) or Pixabay (http://pixabay.com/) for this.”)
Tips for Selecting the Right Channels
When you’re just getting started, it can be difficult to know which channels you should focus on. The answer, of course, is to use the channels that will help you best reach your target audience.
To help you think about choosing the best channels to reach the people you want to reach, consider the following:
- Social media: Are there people on the platform that match the demographics of your target audience? Can you easily connect with them? What is your strategy for identifying and connecting with leads?
- Webpages: Who is your target audience for each page on your website? Have you organized your content so that it makes sense and is appealing to that target audience? Have you been careful not to alienate additional audiences you’re looking to attract? Is your content SEO-friendly?
- Blog posts: What topics is your audience most interested in hearing about? What keywords are the most SEO-friendly within those topics? How often can you commit to updating your blog?
- Email newsletters: What special offers or events will you message your subscribers about on a regular basis? How often will you message your subscribers? How will you gain new subscribers for your newsletter?
These are just some of the questions you should answer when developing your digital marketing strategy. To get started, you need to figure out who you’re trying to reach and what channel is best for reaching that type of person. Then, you need to create a strategy that will help you deliver compelling content to that type of person on a consistent basis.
Get the Full Content Strategy Template to Get You Started on Your Digital Marketing
Managing all the content for your organization can be overwhelming.
If you’re looking for help getting started, try this free, downloadable, customizable template.