The Complete Guide to Content Marketing for Small Business, Part 3: Improving Over Time
[…]successful content means making sure you have the right tools, getting rid of weeds (like outdated content or content that is outside your niche), and keeping your plans well-organized. Regardless of the form of content you’re developing, you’ll probably need one or more of the following tools to keep an eye on how your campaign performs over time: An SEO tool like Moz that can help you keep an eye on how well optimized your content is for search engines A website analytics application like Google Analytics that can help you measure website visits, page views, and referral sources A social media […]