[…]grand schemes for solving all their fundraising woes online. “Can you make our website and social media go viral?” One client asked a few years ago. If you set out trying to reach every possible person who might fund your organization, your marketing efforts won’t be targeted, which will make them ineffective. The whole advantage of digital marketing over traditional marketing is that it is targeted. You can track everything you post, who sees it, and what effect it has. We tell our non-profit clients that it’s better to run one targeted campaign than a zillion desperate ones. Choosing the […]
[…]statement provides details about what your organization is currently doing to address a pressing social problem. For example, your organization’s mission statement might be: We provide lunch and dinner to hungry, homeless Washington, D.C. community members 7 days a week. Your mission statement should also tell supporters what your aims are for the future. A better mission vision statement than the above might be: Through providing nutritious, filling meals, we aim to decrease hunger among the homeless population in Washington, D.C. Armed with a concise mission statement that makes clear what your want to do in the future, your organization […]
[…]information about their favorite products and services. They want this information in a variety of media and want to use a variety of devices to access it. Because of this, today’s technical writers need a sound content strategy to ensure they can deliver the right documentation to the right people at the right time and in the right format. How You Will Learn Documentation Project Management in The Course This hands-on, interactive course will take you through all the basics of documentation project management in a supportive, low-stress environment. Course members will be introduced to best practices in documentation project management and […]