If you recently launched a small business or non-profit, you may be looking for ways to increase website traffic fast. This may also be the case if you have an upcoming sale, fundraiser, or other important event. You may have also heard, possibly from us, that it can take up to 3 months for search engine optimization efforts to have a positive impact on your organic search presence.
So… if you are looking to increase website traffic fast, what are your options?
Way #1: Create a Social Media Strategy that Directs People to Your Website
The first way to increase website traffic fast is to build a social media following and send your followers back to your website. If you’re using social media correctly, you should be growing your audience all the time. This is achieved through a combination of posting relevant content, being consistent, and boosting posts on platforms like Facebook.
Once you’ve built a following, you can send time-sensitive posts to your existing audience with links back to your website. You should also be doing this regularly, however. If your content only lives in social media, your audience will stay there. You should be linking back to your website in most posts you publish on social media.
There are many tools to help you with social media marketing. We like MailChimp.
Need more advice on social media? Check out the article below.
Way #2: Create an Email Newsletter that Directs People to Your Website
The second way to increase website traffic fast is through email marketing. You should be keeping a list of all your customers or donors and their emails. At moments when you need to get your supporters back in the door, you can then leverage this email list by sending a mass email with a link back to your website.
This is also something you should be doing on a regular basis. You don’t want to only email your audience when you have a sale or fundraiser. This will make them feel like you don’t value them. Try to send an email newsletter with updates about your organization at least once a month so they feel like they’re connected to you. Then when you need to push them to take action, it’s a lot easier.
There are also many tools to help you here. We like MailChimp.
If you need more advice on how to run a solid email marketing campaign, check out the article below.
Way #3: Use Facebook Ads or Google AdWords to Capture Search Traffic
If you need to quickly reach a large audience, another tactic is to launch a Facebook ad or Google AdWords campaign. Both Facebook and Google have a pay-to-play feature, you see: you can pay per click (or per view on Facebook) to direct people back to your website. This is particularly useful if you have a limited-time offer you need to blast out to a lot of people quickly.
The sky is the limit with these two tools, but be careful when you set a budget to make it worth your while. Ask yourself how much you can afford to spend on an advertising campaign vs how much you hope your special offer will earn you. Be careful that you’re not breaking even by putting so much money into your paid campaign that each customer or donor you get simply pays for the cost of the ad.
Need more advice on paid online advertising? Check out the articles below.
A Caveat: The Best Way (SEO) Is the Slowest
The best way to consistently reach people with your website is SEO. These other tactics are simply stop-gaps when you need to boost engagement with your website. Their effect on your overall search presence is still relatively weak.
Search is still the number one way people find websites online. Be sure you aren’t neglecting your SEO for other, more immediate tactics.
Want to learn more about SEO? Check out our handy-dandy article on the topic, below.