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Top 5 Digital Marketing Myths: Smaller Organizations Beware

Posted on: January 9, 2019

In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a…

Learn Usability: Online Class for the Society for Technical Communication

Posted on: September 18, 2018

Looking to learn usability? Is your organization struggling to create usable websites, documentation, or applications? Are you getting a lot of customer complaints about your products or services and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication starting July 10th, 2018 entitled "Usability 101: What Every Organization Needs to Know." Why You Should Learn Usability Usability is still one of the main factors in customer retention, customer acquisition, and customer satisfaction. Many modern-day consumers won't buy from a poorly designed website. Follow-up content such as user documentation,…

UX for Small Business: 3 Tips for Digital Success

Posted on: February 14, 2018

If you run a small business with any kind of digital presence, you need to think about UX for small business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you're selling, if you have a web presence, you need to think about user experience (or UX). What Is…

How to Spot a Bad Web Designer: 5 Warning Signs

Posted on: May 24, 2017

Not sure how to spot a bad web designer? If you are a non-profit manager or small business owner, you may feel that you're dependent on the person you just hired to build your website or redesign your old one. You also might feel like it's difficult to tell the difference between a good web designer and a bad one. Below are 5 warning signs to look for before you sign that contract. Warning Sign #1: Offers to Work Without a Contract The first way to spot a bad web designer is that they frequently "offer" to work without a…

HTTP vs HTTPS: Do I Need an SSL Certificate on My WordPress Website?

Posted on: February 15, 2017

If you've seen recent discussions online about the pros and cons of HTTP vs HTTPS and you host a WordPress website, you might be wondering: do I need to make the switch? The short answer is: yes. Google has begun rewarding websites for making the switch from unencrypted to encrypted addresses. It has also begun to mark websites that accept sensitive information like credit card info, but who don't have an encrypted address, as potentially dangerous to users. HTTP vs HTTPS: What's the Difference? When a website serves information to a user using a website address that is HTTP, third parties can…

3 Ways Digital Marketing and UX Support Each Other

Posted on: February 1, 2017

Digital marketing and UX support each other if each is used properly to further your business goals. As we mentioned in an article for Salesforce, when you are marketing your organization online, it's essential to think about how people will encounter that marketing. How will they use it? What will it look like on their screen? What will make them more likely to click, subscribe, or make a purchase? These are basic questions to consider when you're marketing, but they become especially important to think about when marketing online. If the experience your website provides to users contradicts your overall…

The Complete Guide to Content Marketing for Small Business, Part 2: Creating a Plan

Posted on: September 7, 2016

Welcome to Part 2 of our series, "The Complete Guide to Content Marketing for Small Business." To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we've decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your "content niche" as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we'll discuss how to create a sustainable plan for developing, publishing,…

The Complete Guide to Content Marketing for Small Business, Part 1: Finding Your Niche

Posted on: August 31, 2016

If you're interested in content marketing for small business, you may be curious how it's different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective…

3 Tips for Keeping on Top of UX Trends

Posted on: August 17, 2016

Digital technologies change all the time. The websites that were fashionable and user-friendly last year look hopelessly out-of-date this year. If you're a small business owner, you may struggle, as many of us do, to maintain an aesthetically-pleasing website that continues to be relevant. Here's a little secret to make you feel better: everyone does. All kinds of organizations struggle with the pace at which technologies change. Hospitals. Schools. Corporations. Local businesses. Large, multinational businesses. Even experts in technology. Especially them. If you'be been paying attention to any conversation involving digital technology, you've probably heard about this term "UX," short…

UX and Product Management: An Interview With Marcin Treder, CEO of UXPin

Posted on: August 3, 2016

Recently, we had the pleasure of talking with Marcin Treder, designer, psychologist, and CEO of UXPin. We asked him about the relationship between UX and product management and how UXPin is changing the industry. CONTENT GARDEN: We're big fans of UXPin at Content Garden, but for folks that may not be familiar with it, can you give us a brief rundown of what UXPin is and what it does? What kinds of problems can UXPin solve? MARCIN: UXPin is the product design platform helping companies build great digital products together. From the early wireframes, through prototypes to final mockups, we provide…

3 Reasons You Should Usability Test Your Business Website

Posted on: July 13, 2016

If you're like the vast majority of business owners, you’ve created a website to help make your business more easily accessible to customers. You may think that it stops there; you have the website, and so your users will just figure it out. However, you website might not be running on all cylinders, and could potentially use some minor (or sometimes major) fixes in order to get your users what they really need to get out of it. This is where usability testing your business website comes into play. In short, usability.gov defines usability testing as “evaluating a product or…

How To Be A Good Client

Posted on: June 1, 2016

There's lots of information everywhere these days about how to be a good consultant. Forbes recommends 6 things every consultant should do. Paul Wells has the number at 8. A simple Google search for the keywords "how to be a good consultant" will reveal many, many more great articles on this topic. And while all this information is valuable and usable by those of us who work as consultants, there is far less information about how to be a good client. So, below we give our own list of 5 things we think every client should do to make your experiences with us consultants…

Building a Startup? Lean UX Is Your Best Friend

Posted on: May 11, 2016

If you're a startup like us, you may struggle with user experience. Some of the questions that may plague you include: How many channels should you use to reach customers? What kinds of experiences do customers expect within those channels? What kinds of experiences do customers expect from the product or service you offer? Below we explore a philosophy we use to answer these questions that every startup should keep in mind: Lean UX. What Is Lean UX? Recently championed by Jeff Gothelf, Lean UX is an approach that tries to move as efficiently as possible through the design process.…

3 Reasons Why UX Matters for Large Organizations

Posted on: April 27, 2016

If you manage, or work for, a large organization, you may find yourself wondering why you should care about user experience. This is particularly the case in industries like education, government, and healthcare that seem to be outside the technology sector of the economy. Sure you have an organizational website, an intranet, and some tools you use for collaboration, but you don't make technology products like software, web applications, and mobile applications. UX isn't as important for your organization as it is for a company that makes those sorts of things, right? In fact, we'd like to claim that UX…

Why Writing Matters for Business

Posted on: April 13, 2016

With the shift to social media as a key platform for building customer relationships, many organizations, from small "solopreneurships" to large-scale corporations, are struggling to communicate effectively across channels. This is as much a technological problem as it is a strategic one: many organizations fail to present effective written communication to all their audiences on a consistent basis. Now more than ever: writing matters for business and a business's ability to write effectively may greatly affect its position in a given market. Below we explain exactly why writing matters for businesses of all shapes and sizes, and also provide 3…

When to Hire a Consultant: Solving Internal Problems Externally

Posted on: April 6, 2016

Many organizations we have worked with over the years as individuals have struggled to understand when to hire a consultant. Business people, in particular, are often loathe to hire an outside consultant as it can make you look weak to management (or so you might think). So how do you know when it's appropriate to try to leverage some outside help to solve a problem? Below are three scenarios when hiring a consultant is probably a good idea. Scenario 1: You Need a Fresh Take on an Old Problem One of the best reasons to hire a consultant is when you have…

Complete Guide to Launching a WordPress Site: Part 3 (Maintenance)

Posted on: March 16, 2016

In Part 1 and Part 2 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, design, SEO, and overall functionality. In Part 3, we tell you how to maintain your new site post-launch. There are several things you'll want to consider as you continue to grow your website through WordPress, including regular maintenance updates, blogging, keeping content current, and social media. After Launching a WordPress Site: The Honeymoon Period After you first get done launching a WordPress site, if you're anything like us, you may find yourself checking our site over and over to ensure everything…

Complete Guide to Launching a WordPress Site: Part 1 (Setup)

Posted on: March 2, 2016

This is the first post in a three-part series called the Complete Guide to Launching a WordPress Site that will tell you everything you need to know to set up, launch, and maintain a great-looking and high-performing WordPress website. So, you've taken our advice and decided launching a WordPress site for your business's website is the way to go. Great idea! Now you need to be guided through the process of launching a WordPress site. With their famous five-minute installation, WordPress websites are relatively easy to launch... if you know what you're doing by the time you get to that point.…

The Magic a Content Audit Holds for Improving Your Business

Posted on: February 3, 2016

If you're running a business, chances are you struggle with content. Social media content. Webpage content. Internal documentation. Product descriptions on your website. The first step when you're having a hard time with content is to perform what is known as a content audit. A content audit is essentially just an inventory of what's good, bad, and ugly about all your content. What Do You Mean by Content? A lot of clients ask us: "what exactly do you mean by content?" This is a fair question in an age where there are so many different forms of content. There lots…

Do You Own a Website? Here’s What You Need to Know About Site Speed Optimization

Posted on: January 27, 2016

When you launched your website, you likely put a lot of thought into your domain name and site design, but if you ignored your page speed, you’ve made a grave mistake. You need to think about site speed optimization, or tuning up your website to load as fast as possible. Website speed is not only factored into Google’s ranking algorithms, which means you’ll show up higher the search results, but it’s important for user experience as well. When you’re looking to please your site visitors, you’ll want to make sure your pages load fast. Below, I discuss why this factor…