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  1. The Sharpest Tool For Businesses Is a UX Toolkit - Content Garden
    January 13, 2016 @ 9:27 am

    […] Conversion optimization: You need to optimize your website for your target personas. It’s a classic mistake to try to design a website that appeals to everyone. Again: UX is at least partially subjective. Not everyone is going to like your website, just like not everyone is going to buy from you. Rather, you need to tailor your website to the needs of people you are trying to attract without sacrificing the needs of a more general audience. […]

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