A Bad Conversion Optimization Strategy May Be Costing Your Business Real Revenue

An infographic showing arrows going into a funnel with an upward-angled arrow and money symbols; Published as part of

If you have a business website, you want to use that website to convert website visitors to leads and customers. This is your conversion optimization strategy: how effective your website is at persuading visitors to do something you want them to do, like sign up for your newsletter, download an ebook, or make a purchase. […]