Building a non-profit website is difficult for many organizations. Whether you’re working with a non-profit as a volunteer or are a staff member or non-profit director, it can be difficult to find the resources necessary to develop a great website. At the same time, building a non-profit website that is effective, looks good, and provides visitors […]
If you’re a small business owner or non-profit manager, you may have wondered why SEO matters. Search engine optimization sounds like something that only applies to large corporations. It sounds like something that only people with million dollar advertising budgets can afford. If this is what you think about when you think about SEO, you’re […]
Signing a 12 month website contract with a digital marketing agency is almost never a good idea. If you’re a small business or non-profit, you have probably been offered a “deal” on a website in exchange for signing a 12 month contract with a digital marketing agency. Typically, this contract requires that any changes, redesigns, […]
Digital marketing fundamentals are becoming important whether you’re a freelancer, a small business owner, a non-profit manager, or a member of a larger organization. You need to know what’s available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you […]
There are many questions that arise when doing social media for non-profits. Should you ask for donations? If so, how often? How often should you post? What should you post? If you are a non-profit manager, volunteer, or staff member, you may have questions like these when you sit down in front of your organization’s […]
Website must-have features come and go. What is essential one year may be ineffective the next. If you are a non-profit manager or small business owner looking to build a website, or improve your current one, you may find yourself lost in the jargon of web design. Responsive? Single-page? CMS? Custom? Before you go chasing […]
Not sure how to spot a bad web designer? If you are a non-profit manager or small business owner, you may feel that you’re dependent on the person you just hired to build your website or redesign your old one. You also might feel like it’s difficult to tell the difference between a good web […]
A website migration process can be needed if you’re moving your website to a new domain, a new hosting provider, a new content management system (CMS), or if you’re doing a complete redesign. If you are a small business owner or non-profit manager, however, you may find yourself confused by the various options available to […]
If you read our previous post on paid online advertising, work for or with a non-profit, or are considering the pros and cons of the Google Ads grant for non-profits, look no further. Google Ads can be a great platform for non-profits to use to direct search traffic to their website or to engage in […]
Content marketing is becoming one of the #1 methods for organizations to reach new customers, clients, and donors online. In order to produce high-quality content across channels (i.e. social media, blogs, ebooks, etc.), you need to create a repository of content marketing collateral you can draw from. This process can be time-consuming and difficult to […]