If you read our previous post on paid online advertising, work for or with a non-profit, or are considering the pros and cons of the Google Ads grant for non-profits, look no further. Google Ads can be a great platform for non-profits to use to direct search traffic to their website or to engage in […]
If you read our previous post on paid online advertising, are a small business owner, or are just considering Google Ads pros and cons, this is the post for you. Google Ads is a powerful platform for pay-per-click (PPC) advertising if you know how to take advantage of it. Google Ads has a somewhat high […]
Even if you’ve never used paid online advertising for your business or non-profit, you’ve no doubt seen them, those little contextual ads that pop up when you’re browsing on Google or scrolling through your newsfeed on Facebook, Twitter, or LinkedIn. You may have wondered how much it costs to run ads on platforms like these, […]
If you’re a small business looking to advertise on Google, you may be considering Google Ads (formerly Adwords) vs Smart Ads (formerly AdWords Express). Google ads can be a great way to drive traffic to your website. They display next to search results related to keywords that you set up ahead of time. You might […]
If you’re reading this and you own a business, chances are you need an inbound marketing strategy. Think of it this way: over 80% of people start shopping by searching for information online. This means that if you want to grow your business, you need to grow your business online. Outbound marketing vs. inbound marketing […]