Search results for "digital%20marketing"
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[…]venue to hone your pitches to the different audiences you want to attract. While many successful marketing strategies (such as practicing elevator pitches with colleagues) require you to be succinct when delivering your message, blog posts allow you to provide details, evidence, and a rationale that reinforce the main strengths of your organization. Engaging in these deep dives into particular topics (i.e. how your main cause affects everyone in our society) may enable your organization to continually refine your marketing over time. Benefit #3: Blogging Can Promote Your Non-Profit’s Long-term Plan While non-profits can inspire the commitment of staff members and […]
[…]and effectively market your organization. To help get you started, below are some Twitter marketing strategy tips we’ve used with our clients. Twitter Marketing Strategy Tip #1: Use Appropriate Hashtags It comes as no surprise that one of the most important things to consider when posting on Twitter is the use of hashtags in your posts. Hashtags can help users on Twitter find your posts when searching for a particular hashtag, or help your tweets pop up for others when a particular hashtag is trending. The tricky part is determining which hashtags are best for your small business or non-profit, […]
[…]about their experiences working with the editor. Question #3: Ask For Their Portfolio If part of a marketing firm, an editor may not be hired to work on every project (i.e., a website redesign might only involve graphics and not writing). Make sure to ask to view projects an editor has worked on. Read through the content to check for errors. Their representative projects should be error-free. Question #4: Ask For a Sample Edit It’s not unreasonable to ask to see proof of concept. An editor should be willing to edit a paragraph or to simply point out the errors […]
[…]in, such as social media marketing and event planning? How will it support your website? Or other marketing endeavors? Ilma Ibrisevic at Donor Box gives a great example of how to align a blog with a non-profit’s goals: For example, if increasing your donor retention rate is a current priority for your nonprofit, a blogging goal might be to build relationships with current donors, and so most of your blog posts should aim for that. You want your blog’s content to get your audience interested in reading about your organization, and if you’re able to determine how your audience can […]
In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a […]
[…]energy to craft. If you are struggling to create an about page for your website, seek the help of marketing professionals that can aid you in achieving your vision. Need More Help With What Goes Into Your Website? Check out these other articles on the features we recommend for small business and non-profit websites: What Features Should You Have on a Small Business Website? What Features Should You Have on a Non-Profit Website? Looking for Help with Your Website About […]
[…]Who Are Killing It To help you continue the process, we’ve gathered a few tips for Facebook marketing for non-profits. Read on to help take your Facebook game to the next level. Facebook Marketing Tip #1: Planning Ahead and Creating a Social Media Schedule One of the most important things to develop for your organization is a content strategy. A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. If you want to learn more about what a content strategy is and how to […]
[…]type of advertising you need? Check out this article on the differences between traditional and digital marketing: Traditional Marketing vs Digital Marketing: 3 Things To Consider Situation 3: When You Are Creating Content For a Website or Other “Free” Venue One of the best ways to advertise your organization is by crafting blog posts and downloadable content for potential consumers. Original blog posts can be unique pages on your website that get archived by Google for unique keywords. You can also woo potential customer or donors by creating a short white paper on a topic in which you have expertise. […]
[…]A good lawyer can help you establish enforceable rules of engagement on your website. An excellent marketing team composed of writers and designers can help you execute your vision for your website. A thriving website needs many voices. Make sure you’re including the right ones. Looking to Write Your Own Website […]
[…]tools to help you here. We like MailChimp. If you need more advice on how to run a solid email marketing campaign, check out the article below. 3 Tips for Running Small Business Email Marketing Campaigns Way #3: Use Facebook Ads or Google Ads to Capture Search Traffic If you need to quickly reach a large audience, another tactic is to launch a Facebook ad or Google AdWords campaign. Both Facebook and Google have a pay-to-play feature, you see: you can pay per click (or per view on Facebook) to direct people back to your website. This is particularly useful […]