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Not sure how to spot a bad web designer? If you are a non-profit manager or small business owner, you may feel that you’re dependent on the person you just hired to build your website or redesign your old one. You also might feel like it’s difficult to tell the difference between a good web designer and a bad one. Below are 5 warning signs to look for before you sign that contract. Warning Sign #1: Offers to Work Without a Contract The first way to spot a bad web designer is that they frequently “offer” to work without a […]
If you’ve seen recent discussions online about the pros and cons of HTTP vs HTTPS and you host a WordPress website, you might be wondering: do I need to make the switch? The short answer is: yes. Google has begun rewarding websites for making the switch from unencrypted to encrypted addresses. It has also begun to mark websites that accept sensitive information like credit card info, but who don’t have an encrypted address, as potentially dangerous to users. HTTP vs HTTPS: What’s the Difference? When a website serves information to a user using a website address that is HTTP, third parties can […]
Welcome to Part 2 of our series, “The Complete Guide to Content Marketing for Small Business.” To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we’ve decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your “content niche” as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we’ll discuss how to create a sustainable plan for developing, publishing, […]
If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective […]
[…]that could greatly help your website. There are variety of tools and techniques, such as Lean UX, that can help you quickly and efficiently identify problems and work to fix them. Essentially, the mantra of Lean UX is: Design Test Refine Rather than spending months designing, or redesigning, a website, why not test early and often with a handful of users? Testing more often with small groups of users, rather than waiting until you’re close to launch and testing with a whole bunch, can help you spot problems early on and case save you hundreds or thousands of dollars in […]
[…]media marketing). Or it may be more complex like not knowing much about an emerging field (i.e. UX). You won’t have a good experience with any consultant if you’re not clear what you need from them. You bring plenty to the table besides money and time. You bring expertise in your business, which includes expertise in a particular industry. And no one knows everything. Just be clear about what you don’t know so you can find the right person for the job, namely someone who has knowledge that will be useful to you. Find an Appropriate Gap It can also […]
[…]was in the past. Content… Strategy? As group of highly-educated content, marketing, and UX people, some of whom work in higher education, we are often approached by people with questions like: “when did everyone get so bad at writing?” Referencing poor grammar on Facebook and other public appearances of what they consider to be ineffective writing, people often have the perception that everyone is getting worse as writers. In their book Content Strategy for the Web, Kristina Halvorson and Melissa Rach provide a much more logical explanation for this phenomena: While organizations have struggled for decades—centuries, even—to make sense of their […]
[…]that we are often cheaper than hiring a full-time employee. The going rate for a solid, full-time UX designer starts at around about $70,000 per year, for instance, and can easily go as high as $115,000 a year. There’s a reason why people who are really good at solving a specific type of problem are paid so well: they are relatively rare within their specific industries. Recruiting talented full-time employees can also be costly, especially if you’re not sure if your problem is a recurring one or a one-off. If you’re a large organization, you might have priorities that make it […]
In Part 1 and Part 2 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, design, SEO, and overall functionality. In Part 3, we tell you how to maintain your new site post-launch. There are several things you’ll want to consider as you continue to grow your website through WordPress, including regular maintenance updates, blogging, keeping content current, and social media. After Launching a WordPress Site: The Honeymoon Period After you first get done launching a WordPress site, if you’re anything like us, you may find yourself checking our site over and over to ensure everything […]
This is the first post in a three-part series called the Complete Guide to Launching a WordPress Site that will tell you everything you need to know to set up, launch, and maintain a great-looking and high-performing WordPress website. So, you’ve taken our advice and decided launching a WordPress site for your business’s website is the way to go. Great idea! Now you need to be guided through the process of launching a WordPress site. With their famous five-minute installation, WordPress websites are relatively easy to launch… if you know what you’re doing by the time you get to that point. […]