Search results for "digital marketing"
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[…]the following two examples from our own website: “digital marketing agency” “digital marketing agency greenville nc” The first keyword is a national keyword because technically anyone searching for a digital marketing agency in the U. S. might use this keyword. This keyword is thus very competitive and difficult to rank for. The second keyword is limited to users searching for digital marketing agencies in or around Greenville, NC, the city in which we’re located. By using this location-specific keyword, we’re more likely to attract visitors to our website who are searching for local digital marketing agencies. This also means that […]
[…]your business, you need to grow your business online. Outbound marketing vs. inbound marketing Digital marketing is very different than traditional marketing. Advertising over radio and television and in newspapers and magazines involves a lot of preliminary market research. Advertisers need to know who is listening to a radio station, watching a television channel, or subscribing to a newspaper or magazine. Based on these demographics, broadcasters and publishers then sell space or air time to advertisers, who then sell ads to businesses who are trying to reach customers that fit those demographics. This marketing is outbound: you are trying to […]
[…]network already who can help solve your problem at a price point you can afford. Need Help With Digital Marketing or […]
[…]know that money is typically tight, leaving little room for a marketing specialist or expensive digital marketing tools. You may not be aware that there are lots of free options for non-profits looking to explore digital marketing, however, including: A 10,000 per month AdWords grant available from Google Free e-mail newsletters for up to 2,000 subscribers available through MailChimp The Donate Now button available on Facebook Below we explore each of these options in-depth so you can decide if they’re right for your organization. Why Free Online Fundraising Tools for Non-Profits Fail Many of our non-profit clients come to use with grand […]
[…]by: Working with them to develop a coherent, relatable brand throughout their fundraiser for all marketing materials Illustrating all key logos and visuals Implementing this brand for a variety of events associated with the fundraiser, including location-specific themes, color schemes, and sponsors Delivering all materials in formats that worked across digital and print media We are proud to have supported this trusted, longstanding non-profit in their fundraising efforts through providing affordable, customized design services. Client Web […]
[…]a basic knowledge of the following skills: Content writing Website management SEO Social media marketing Email marketing Essentially, you need to be able to write effective content and you need to be able to write it in a way that is optimized for the channels you’re publishing it to, including search engines, social media platforms, and email platforms. If this list seems daunting to you, start with what you know and learn the rest as you go. Start Small to Grow Big Once you have a basic plan for your content marketing, start small. Figure out what you can do […]
[…]the years, and while they serve as a solid foundation for basic advertising and promotion, content marketing issues still plague businesses who try to use these methods. Common Content Marketing Issues Businesses Face In this post and attached infographic, we are going to focus on some of the most common content marketing issues, where and how they can happen, and how to properly avoid them. The most common issue businesses experience is mismanagement of their content marketing efforts. According to recent research, only 18% of all marketers said their organization had the right technology and resources to manage their marketing […]
[…]SEO Tip #2: Use SEO Tools to Help You With Best Practices Perhaps more than any other element of digital marketing, SEO is a highly technical field that can be difficult to break into. A little knowledge is also not enough to be effective at SEO. You need to be doing things the right way from the beginning or you will run into trouble later on. Or worse: you will completely waste your efforts or even harm your search presence. Good tools can give you concrete recommendations as you build a website, optimize an existing website, or start a new content […]
[…]three strategies for generating high -quality emails and using the features of popular email marketing services like MailChimp to deliver targeted, captivating messages to supporters of your organization. Non-Profit Email Marketing Tip #1: Showcase Accomplishments How much money did your organization raise at the annual gala? How many hours did volunteers clock in last quarter? What did your organization do with the state grant you won 6 months ago? While it is important to foreground the need to continue doing the work you do, it is equally important to highlight your organization’s accomplishments (big and small). Both numbers and stories […]
[…]next thing you should think about when launching a new website is branding. As people who run a digital marketing agency, we see badly-branded websites all the time. Branding is different than functionality. Some of the most easy-to-use websites are also the most poorly branded and vice versa. Branding is also more than just the look and feel of your website. As John Williams has defined a brand strategy: Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your […]