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[…]built right in that allow you to pick the look and feel of your newsletter before designing it or writing any content. Whether you’re looking to simply make an announcement or create an informative email series, they’ve got a template for that to help you get started. After selecting the kind of newsletter you want to send, you’re then able to customize the layout of your newsletter in additional ways: do you want it to be 1 column, 2 columns, the full width of the page? With a simple click, you can design it just the way you want. Email […]
[…]checks all of your grammar for your for free. Whenever you make a mistake when you’re writing via a web browser (i.e., over social media, in a blog, etc.) Grammarly highlights it and will even tell you what you’ve done wrong. Now you can write more quickly and efficiently without having to worry about your grammar being off. And it’s free for it’s basic install which pretty much does everything you could want it to do. Tool #2, Which Helps You Publish to Social Media: HootSuite Publisher and Suggestions Hootsuite is another great, low-cost content marketing tool that enables you to share […]
In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a […]
[…]image search, it’s criminal not to optimize those images. Good image optimization includes: • Writing a caption for the image that highlights a key feature or benefit — and one or two keywords, if possible. • The file image name should include keywords, and exclude (to human readers and Google) programming gibberish. • Create alt tag descriptions that are truly descriptive, again including a keyword or two. • Make sure your images are properly sized for desktop and mobile view. • Make sure your images are stored and served in such a way that page- loading time is minimized. Meta […]
[…]to ensure search engines keep indexing your site correctly, and even provides you templates for writing posts and pages that encourage best practices in SEO. Especially if you’re confused by how to keep your site SEO-friendly over time, Yoast SEO is the way to go. Next Week: Maintenance If you’ve read this far, you’re now ready to launch your new WordPress site whenever you want to by removing that password protection we talked about in Part 1. Check out our next post to see what you should know about maintaining your new site as the weeks and months roll by. Need […]
[…]the above factors in mind, you should also keep these additional factors in mind. Though he was writing for that ancient era of 2015, Casey Meraz gives the following tips for making the most of local SEO: Make sure your business is listed correctly on Google My Business Solicit your existing customers for reviews on popular sites like Google and Yahoo Consider investing in a service like Get Five Stars to ensure the first reviews customers see when they search for your business are positive ones Optimize your photos for local audiences to highlight what you have to offer customers in your […]
If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective […]
[…]more advanced ones even allow you to make interactive prototypes that you can test out before ever writing a single line of code. Whether you’re working with a web designer or putting together your own website, you need to get a sense of what features you want on your site before putting in the time, effort, and money to actually build and launch your site. Below are some of our favorite prototyping tools. UXPin: UXPin is a very robust tool with a lot of different features for protoptying, including a full design library that contains some really beautiful design elements, […]