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[…]a variety of different types of content for their target audiences. This includes: Websites Blogs Social media Paid online advertising Internal documentation Customer support documentation Developing a consistent, effective, versatile plan for managing all your content is now a must, regardless of what type of organization you work for. How You Will Learn Content Strategy in The Course This hands-on, interactive course will take you through all the basics of content strategy in a supportive, low-stress environment. Course members will be introduced to best practices in content strategy and will have the opportunity to try out their new skills on real-life problems […]
[…]are the best digital channels to reach the types of people you’re trying to reach (i.e., social media platforms, blogs, paid online advertising, e-mail, etc.)? Check out this article for help developing an effective content strategy: What Should Go into Your Business’s Content Strategy Template? Tip #2 for Setting up a Small Business Website: Choosing a CMS Next, you need to choose a content management system (CMS) for your website. The advantage of using a CMS, whether you work with a web designer or not (and we recommend you do), is that it will allow you to more easily maintain […]
[…]He is also a Web Entrepreneur by Profession and loves to write about the latest trends on Social Media & SEO. You can follow him on: Twitter | Facebook | […]
[…]you need to leverage the technologies that fuel online media like websites, clickable ads, and social media profiles. These include: Search engines Content management systems like WordPress, Joomla!, and Magento Online ad platforms like Google Ads and Facebook Ads Social media platforms like Facebook, Twitter, and LinkedIn Interested in learning more about the differences between traditional marketing and digital marketing? Check out our previous article on this topic: Traditional Marketing vs Digital Marketing: 3 Things to Consider Below we go through the main skill sets you need to master to be effective at the digital marketing fundamentals that matter the […]
[…]and design the key flyers for the event that would be distributed across both digital and print media. They also wanted to work with an agency who knew how to work non-profits. What We Did for Special Olympics of Ohio We helped Special Olympics of Ohio by: Working with them to develop a coherent, relatable brand throughout their fundraiser for all marketing materials Illustrating all key logos and visuals Implementing this brand for a variety of events associated with the fundraiser, including location-specific themes, color schemes, and sponsors Delivering all materials in formats that worked across digital and print […]
Much of the advice we gave on non-profit social media also applies to doing social media for small business. When you’re a small business owner, the temptation to treat your social media as your main venue for driving sales can be overwhelming. As we explain below, however, being too aggressive with sales language, posting inflammatory content, or slamming the competition on social media can be major traps and can actually hurt your sales in the long run. To help you avoid these and other pitfalls, below we share 3 do’s and don’ts for doing social media for small business. Social […]
[…]Facebook, Twitter, and LinkedIn profiles. Below we share 3 tips for success when doing social media for non-profits. But, What Does Social Media for Non-Profits Even Look Like These Days? A lot of our non-profit clients start out by asking us what social media platforms they should use. We answer that it depends on the cause they represent and who they are trying to reach. The best way to decide on what social media platforms to use is to start a profile and see who’s on there. If you are trying to reach medical professionals in your local area, log into […]
[…]read on. Facebook ads are a relatively new feature for reaching customers through the popular social media site. Like any online advertising platform, however, there are benefits and drawbacks. Facebook ads are relatively easy to set up, but you want to make sure you select the right options to reach your specific objectives. You also want to make sure your ad is well-designed to appeal to Facebook users in your target demographic. Below we discuss all the Facebook ads pros and cons you need to know about before you create your first ad. There are also some tips included for those of you […]
[…]are trying to reach consumers through search traffic or a social media platform. All of the major social media platforms have their own advertising options now, so if you’re trying to reach users on a specific platform, you’ll need to use that platform’s advertising options. Look for some upcoming posts from us talking about the specific benefits and drawbacks of Google Ads and Facebook Ads. Are You a Non-Proft or Small Business That Needs Help With Paid Online Advertising? Want to See if Your Google Ads Campaigns Are Up to Snuff (For […]