Search results for "content audit"
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[…]The first step when you’re having a hard time with content is to perform what is known as a content audit. A content audit is essentially just an inventory of what’s good, bad, and ugly about all your content. What Do You Mean by Content? A lot of clients ask us: “what exactly do you mean by content?” This is a fair question in an age where there are so many different forms of content. There lots of different definitions for this term in the world of digital marketing and UX. We like to think of content as “useful information […]
[…]an assessment of the strengths and weaknesses of your website’s content. Also called a content audit, the goal is to systematically go through all the information on your website in order to improve it. You can audit for: Appropriateness: Is the content appropriate for your target audience? Currency: Is the content current or is it outdated? Reliability: Is the content reliable when compared to content from competitors? Are you saying anything that might be easily disputed once a consumer is using your product or service? If you’re a non-profit: are you citing information relating to your cause correctly? Is there […]
[…]to patch your website or make it mobile-responsive. Next Steps After You Complete Your Website Audit After completing your website audit, you should have detailed answers to how well your website is performing for your target audiences. From this information, you can create an action plan to improve your website so that it is optimized for those audiences. Of course, not all organizations will have the necessary skills to fix the issues you uncover in your audit. You may need to hire a competent web design agency to help you. Looking for Help with a Website Audit or Outdated […]
[…]start over from scratch, you need to diagnose all the issues with your website. A website audit or content audit is a full accounting of all the information on your current website. To conduct an audit, create a spreadsheet with a column for links and a column for notes and go through every page of your website, writing down information like the following: Visual design: how effective are the visual elements of the page (i.e. graphics, color, layout, etc.)? Content: how effective is the written content on the page? Features: what features are currently available on the page? What features would […]
[…]for your website to match the current status of your business or non-profit. For help doing a content audit on your old website, check out our article on this topic: The Magic a Content Audit Holds for Improving Your Business Thing #3: Design Problems A third thing that can go wrong with your website migration process is the design of the website itself. In general, you want to migrate to a website that is better than your old one. So, this is a natural time to think about elements such as your logo, the layout of your website, its features, […]
[…]statement is that you first need to be part of the conversation. Besides just passively posting content, typically content that lives on your website, you need to actively engage with audiences in your social media channels. Most businesses tend to think of social media as free advertising, but they may not realize that they are dumping their content into a void without a consistent strategy for engaging audiences. The best reason to use social media as a business is to develop a cult following of potential and existing customers who are excited about your product or service. And it goes […]
Even if you’ve never used paid online advertising for your business or non-profit, you’ve no doubt seen them, those little contextual ads that pop up when you’re browsing on Google or scrolling through your newsfeed on Facebook, Twitter, or LinkedIn. You may have wondered how much it costs to run ads on platforms like these, and more importantly: are they effective? Don’t people just scroll past them? Does anyone actually click on them? Why Should I Use Paid Online Advertising? The first question we get from a lot of clients is: why should I pay for online advertising? According to […]
If you read our previous post on paid online advertising, work for or with a non-profit, or are considering the pros and cons of the Google Ads grant for non-profits, look no further. Google Ads can be a great platform for non-profits to use to direct search traffic to their website or to engage in targeted online fundraising campaigns. If you’re considering the platform, but are unfamiliar with how it works, you should probably also read this post that gives you a complete rundown. Below we discuss all the pros and cons of the Google Ads grant for non-profits (it’s […]
Looking to learn content strategy? Not sure how to audit your content, how to develop exciting new content for your core audiences, or how to manage a lot of different types of content? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication starting September 26th, 2017 entitled Content Strategy: Developing an Effective Workflow. Why You Should Learn About Content Strategy Content strategy is becoming one of the most important communication-related skill sets across many industries. Organizations of all shapes and sizes are discovering they need to plan for, publish, […]
[…]customers may disengage and take their business elsewhere. To Avoid These Mistakes, Do Regular Content Audits The only way to ensure you aren’t falling prey to these common web design mistakes small businesses make is to do regular content audits of your website. To learn more about content audits, check out this hand dandy article we wrote on the topic: The Magic a Content Audit Holds for Improving Your Website Need Help With Web Design or Content […]