Search results for "digital marketing"
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[…]we lay out some of the most impactful ways small businesses are marketing themselves right now. Digital Marketing Fundamentals First, if you’re not aware of the full scope of digital marketing, you might want to check out this handy-dandy article we wrote on this very topic: Digital Marketing Fundamentals Everyone Should Know A Mobile-Responsive, SEO-Friendly Website The first must-have for marketing a small business is a website that works well on any size screen and that is SEO-friendly. 50% of consumers who conduct a local search on a smartphone visit a store within a day. This means your website needs to […]
[…]business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you’re selling, if you have a web presence, you need to think about user experience (or UX). What Is UX for Small Business? Let’s start with what UX is, as that is a common question we get from clients. […]
[…]type of advertising you need? Check out this article on the differences between traditional and digital marketing: Traditional Marketing vs Digital Marketing: 3 Things To Consider Situation 3: When You Are Creating Content For a Website or Other “Free” Venue One of the best ways to advertise your organization is by crafting blog posts and downloadable content for potential consumers. Original blog posts can be unique pages on your website that get archived by Google for unique keywords. You can also woo potential customer or donors by creating a short white paper on a topic in which you have expertise. […]
[…]are searching for (search volume). More people really are searching for a keyword like “digital marketing” then they are searching for a keyword like “digital marketing firms greenville nc.” So, you want to get the most people possible to see your content, right? So, the short-tail keyword is what you want to shoot for, right? Actually, long-tail keywords can be more valuable, especially for smaller organizations trying to attract people within a specific service area. Think about it: if you sell shoes in a service area with a diameter of 120 miles, do you really care if someone outside that service area knows […]
[…]the following two examples from our own website: “digital marketing agency” “digital marketing agency greenville nc” The first keyword is a national keyword because technically anyone searching for a digital marketing agency in the U. S. might use this keyword. This keyword is thus very competitive and difficult to rank for. The second keyword is limited to users searching for digital marketing agencies in or around Greenville, NC, the city in which we’re located. By using this location-specific keyword, we’re more likely to attract visitors to our website who are searching for local digital marketing agencies. This also means that […]
[…]your business, you need to grow your business online. Outbound marketing vs. inbound marketing Digital marketing is very different than traditional marketing. Advertising over radio and television and in newspapers and magazines involves a lot of preliminary market research. Advertisers need to know who is listening to a radio station, watching a television channel, or subscribing to a newspaper or magazine. Based on these demographics, broadcasters and publishers then sell space or air time to advertisers, who then sell ads to businesses who are trying to reach customers that fit those demographics. This marketing is outbound: you are trying to […]
[…]network already who can help solve your problem at a price point you can afford. Need Help With Digital Marketing or […]
[…]know that money is typically tight, leaving little room for a marketing specialist or expensive digital marketing tools. You may not be aware that there are lots of free options for non-profits looking to explore digital marketing, however, including: A 10,000 per month AdWords grant available from Google Free e-mail newsletters for up to 2,000 subscribers available through MailChimp The Donate Now button available on Facebook Below we explore each of these options in-depth so you can decide if they’re right for your organization. Why Free Online Fundraising Tools for Non-Profits Fail Many of our non-profit clients come to use with grand […]
[…]a basic knowledge of the following skills: Content writing Website management SEO Social media marketing Email marketing Essentially, you need to be able to write effective content and you need to be able to write it in a way that is optimized for the channels you’re publishing it to, including search engines, social media platforms, and email platforms. If this list seems daunting to you, start with what you know and learn the rest as you go. Start Small to Grow Big Once you have a basic plan for your content marketing, start small. Figure out what you can do […]
[…]the years, and while they serve as a solid foundation for basic advertising and promotion, content marketing issues still plague businesses who try to use these methods. Common Content Marketing Issues Businesses Face In this post and attached infographic, we are going to focus on some of the most common content marketing issues, where and how they can happen, and how to properly avoid them. The most common issue businesses experience is mismanagement of their content marketing efforts. According to recent research, only 18% of all marketers said their organization had the right technology and resources to manage their marketing […]