Search results for "writing"
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[…]paying attention to what’s trending online regarding your content niche Content Development: Writing your own content and formatting it according to the channels you’ll publish it to Content Distribution: Publishing and distributing your content via your selected channels Content marketing efforts need to be consistent to be effective. More than any other form of marketing, you need to commit to maintaining your content over the long haul if you want it to bear fruit. In addition to researching, developing, and distributing content each week, you also need to pay attention to: Overall Scope and Trajectory: Week-to-week and month-to-month, you need […]
[…]this might be one of the causes. What Are Common SEO Mistakes Small Businesses Make? Instead of writing out common SEO mistakes to avoid, we offer you a comprehensive infographic that has listed down the Top 25+ common SEO mistakes that you might be making. This infographic includes both on-page and off-page SEO practices that are no longer relevant and can harm the overall performance of your website. Plus, it offers you effective tips on how to fix these issues successfully. Some of the common SEO mistakes highlighted in the infographic include: 1. Not creating and submitting a Sitemap. 2. […]
[…]companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, […]
[…]content marketing, you probably need at least a basic knowledge of the following skills: Content writing Website management SEO Social media marketing Email marketing Essentially, you need to be able to write effective content and you need to be able to write it in a way that is optimized for the channels you’re publishing it to, including search engines, social media platforms, and email platforms. If this list seems daunting to you, start with what you know and learn the rest as you go. Start Small to Grow Big Once you have a basic plan for your content marketing, start […]
[…]with a column for links and a column for notes and go through every page of your website, writing down information like the following: Visual design: how effective are the visual elements of the page (i.e. graphics, color, layout, etc.)? Content: how effective is the written content on the page? Features: what features are currently available on the page? What features would you like to see in a redesigned version? If you need more information on how to conduct an audit, check out this article: The Magic a Content Audit Holds for Improving Your Business Step 2: Go to Your […]
[…]developed for each element (i.e. “Use a keyword that will be central to the topic you’re writing about…” Links to any resources you can use to help you develop content for the messaging (i.e. “Use at least one image. I like to use Flickr’s Creative Commons (http://www.flickr.com/creativecommons) or Pixabay (http://pixabay.com/) for this.”) Tips for Selecting the Right Channels When you’re just getting started, it can be difficult to know which channels you should focus on. The answer, of course, is to use the channels that will help you best reach your target audience. To help you think about choosing the […]
[…]to pay attention to what you have to sell. There is so much competition online, that companies writing uninformative, keyword stuffed content are never showing up on Google searches. You have to create content that your customers want to read and it has to teach something new or it has to give advice that isn’t already on every other blog in your industry. If you aren’t coming up with engaging content, you have to find a writer that can. Focus on quality over quantity and you will see your customer base grow. Don’t let common social media marketing challenges like […]
[…]#1 of Effective Facebook Ads: Compelling Ad Copy You find yourself in a tough situation when writing a Facebook Ad: you want to create an ad that explains your product or service while also making sure that it does not have too much text. Understanding the right amount of text that will entice users to quickly read and click on your ad is key. What this amounts to in a Facebook Ad are two key text components: headlines and ad text. Thanks to research done by Adspresso, we’ve learned that the average headline text for a Facebook Ad is about […]
[…]showing in search engine results due to missed keyword opportunities or ineffective writing In other words, it simply doesn’t pay to leave content up too long. In fact, it can cost your organization significant resources in the form of lost revenue, poor customer / donor retention, or poor engagement with potential leads. Do Yourself a Favor: Schedule Your Next Website Audit Today If you haven’t done an audit of your website in the last year, or if you have concerns about any of the factors mentioned in this article, set aside time to do an audit of your site before the […]
[…]to ensure search engines keep indexing your site correctly, and even provides you templates for writing posts and pages that encourage best practices in SEO. Especially if you’re confused by how to keep your site SEO-friendly over time, Yoast SEO is the way to go. Way #2: Research Marketable Keywords and Include Them in Your Blog Post Titles Keywords are the lifeblood of SEO. If you use the wrong keywords, no one will find your content. If you use the right keywords, but in the wrong way, no one will find your content. First, you need to find the best […]