Search results for "writing"
| Results 21 - 39 of 39
|
Page 2 of 2
|
|
Sorted by: Date | Sort by: Relevance
|
Results per-page: 10 | 20 | All
|
[…]image search, it’s criminal not to optimize those images. Good image optimization includes: • Writing a caption for the image that highlights a key feature or benefit — and one or two keywords, if possible. • The file image name should include keywords, and exclude (to human readers and Google) programming gibberish. • Create alt tag descriptions that are truly descriptive, again including a keyword or two. • Make sure your images are properly sized for desktop and mobile view. • Make sure your images are stored and served in such a way that page- loading time is minimized. Meta […]
[…]with a column for links and a column for notes and go through every page of your website, writing down information like the following: Visual design: how effective are the visual elements of the page (i.e. graphics, color, layout, etc.)? Content: how effective is the written content on the page? Features: what features are currently available on the page? What features would you like to see in a redesigned version? If you need more information on how to conduct an audit, check out this article: The Magic a Content Audit Holds for Improving Your Business Step 2: Go to Your […]
[…]Do you feel that the need to develop effective content (as opposed to simply writing documentation that lives in one place) is the main reason for this shift or are there other factors? A few years later, do you still stand by your assertion that marketing is the future of tech comm? Scott: Everything is marketing. If it can have an impact on how a consumer feels about a brand, that content is marketing. Period. End of story. I don’t just believe that, I know it’s true. Science tells us this. Even our parents and teachers tell us this from […]
[…]checks all of your grammar for your for free. Whenever you make a mistake when you’re writing via a web browser (i.e., over social media, in a blog, etc.) Grammarly highlights it and will even tell you what you’ve done wrong. Now you can write more quickly and efficiently without having to worry about your grammar being off. And it’s free for it’s basic install which pretty much does everything you could want it to do. Tool #2, Which Helps You Publish to Social Media: HootSuite Publisher and Suggestions Hootsuite is another great, low-cost content marketing tool that enables you to share […]
[…]paying attention to what’s trending online regarding your content niche Content Development: Writing your own content and formatting it according to the channels you’ll publish it to Content Distribution: Publishing and distributing your content via your selected channels Content marketing efforts need to be consistent to be effective. More than any other form of marketing, you need to commit to maintaining your content over the long haul if you want it to bear fruit. In addition to researching, developing, and distributing content each week, you also need to pay attention to: Overall Scope and Trajectory: Week-to-week and month-to-month, you need […]
If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective […]
[…]to pay attention to what you have to sell. There is so much competition online, that companies writing uninformative, keyword stuffed content are never showing up on Google searches. You have to create content that your customers want to read and it has to teach something new or it has to give advice that isn’t already on every other blog in your industry. If you aren’t coming up with engaging content, you have to find a writer that can. Focus on quality over quantity and you will see your customer base grow. Don’t let common social media marketing challenges like […]
[…]the above factors in mind, you should also keep these additional factors in mind. Though he was writing for that ancient era of 2015, Casey Meraz gives the following tips for making the most of local SEO: Make sure your business is listed correctly on Google My Business Solicit your existing customers for reviews on popular sites like Google and Yahoo Consider investing in a service like Get Five Stars to ensure the first reviews customers see when they search for your business are positive ones Optimize your photos for local audiences to highlight what you have to offer customers in your […]
[…]to ensure search engines keep indexing your site correctly, and even provides you templates for writing posts and pages that encourage best practices in SEO. Especially if you’re confused by how to keep your site SEO-friendly over time, Yoast SEO is the way to go. Way #2: Research Marketable Keywords and Include Them in Your Blog Post Titles Keywords are the lifeblood of SEO. If you use the wrong keywords, no one will find your content. If you use the right keywords, but in the wrong way, no one will find your content. First, you need to find the best […]
[…]time. For all the world to see. And it hurt. It’s not that everyone suddenly got worse at writing. We are all just writing more publicly now than ever before. So, our mistakes are now more public than ever before. This is very true in the business world as well where company websites, marketing materials, social media platforms, and other channels all converge to provide audiences with a window inside organizations. The question becomes: will these audiences like what they see? To help your organization write better, below we provide three writing improvement tips. Writing Improvement Tip #1: Document All […]
[…]to ensure search engines keep indexing your site correctly, and even provides you templates for writing posts and pages that encourage best practices in SEO. Especially if you’re confused by how to keep your site SEO-friendly over time, Yoast SEO is the way to go. Next Week: Maintenance If you’ve read this far, you’re now ready to launch your new WordPress site whenever you want to by removing that password protection we talked about in Part 1. Check out our next post to see what you should know about maintaining your new site as the weeks and months roll by. Need […]
[…]more advanced ones even allow you to make interactive prototypes that you can test out before ever writing a single line of code. Whether you’re working with a web designer or putting together your own website, you need to get a sense of what features you want on your site before putting in the time, effort, and money to actually build and launch your site. Below are some of our favorite prototyping tools. UXPin: UXPin is a very robust tool with a lot of different features for protoptying, including a full design library that contains some really beautiful design elements, […]