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[…]and shares. In fact, you may have checked out our blog post on this very topic: Non-Profit Social Media Ideas: 3 Organizations Who Are Killing It To help you continue the process, we’ve gathered a few tips for Facebook marketing for non-profits. Read on to help take your Facebook game to the next level. Facebook Marketing Tip #1: Planning Ahead and Creating a Social Media Schedule One of the most important things to develop for your organization is a content strategy. A content strategy template is a single document that contains all the information you need to develop, maintain, and […]
[…]engines index your website content and the way you promote your content Social – Individual social media networks you post content to Email – How you connect with potential, and existing, customers via email Internal – How you use content within your organization, hopefully as part of an overall content strategy Below you’ll find some recommendations for thinking about each of these content channels within your overall content strategy. Channel #1: Web One of the most important channels to consider is your website. Having a robust, well-designed website that showcases essential features is a must for every business. It is […]
[…]SEO: Being the Top Search Result on Google: Local vs National SEO Digital Marketing Myth #2: Social Media Is Free and Easy to Use Social media is a great way to market your business, particularly when you’re trying to create brand recognition. The truth, however, is that platforms like Facebook and Twitter are fast becoming paid platforms where you need to spend money on advertising to reach new consumers. Building and cultivating a loyal social media following is also not simply a matter of posting content. You need to interact with your audience, to deliver content that will actually keep […]
[…]Ads Facebook Ads Small business and non-profit websites Blogs Regular posts on popular social media platforms Email newsletters The main difference between these digital venues and more traditional ones such as radio, television, and print, is that you can target specific people. Rather than putting up an ad and hoping that the section of your audience you’re trying to reach sees it, with digital marketing you can put your message right in front of the people you’re trying to reach. Google Ads, for example, appear when users enter specific keywords into a search engine. If you know how to properly […]
[…]basis, such as landing pages and promotions. When doing so, try to follow the 80/20 rule of social media marketing: 80% of the time provide value to your audience through tips, tricks, and other helpful content. 20% of the time, do direct marketing by publishing promotions, fundraising campaigns, and other sales or donation-related content. Getting started with Twitter marketing can be that easy. Just determine your best hashtags, add in some photos every now and again to your tweets, and provide links in your tweets back to your organization’s website! There are many more strategies for Twitter marketing, but the […]
[…]at your convenience. Social Media Integration + Marketing MailChimp can also be connected to your social media accounts such as Facebook, Instagram, and Google. You can use MailChimp to created targeted advertising campaigns for Facebook and Instagram to reach new users in your target audience, or to connect with current subscribers. Then, once Mailchimp learns more about your social media followers, you can utilize Google to place ads in specific areas to try and convert them into new customers. A/B Testing Your Emails If you haven’t quite figured out the best email strategy, or are looking to try out a few […]
[…]looking to develop solid connections over social media and find yourself lost in the sea of social media marketing, LinkedIn is a great choice to focus your efforts on. If you’re not sure how to get started, however, check out our 3 tips for LinkedIn marketing below. Why LinkedIn Marketing Is a Great Way to Reach People Many smaller organizations focus on Facebook because it’s familiar to them and is still the most popular social media platform. Facebook is a great tool for creating awareness, brand engagement, and paid advertising, emphasis on the paid. It’s very difficult to reach people organically on […]
[…]improve its rank in results that users see when they search for products and services like yours. Social media: profiles, pages, and campaigns for your business on popular platforms such as Twitter, Facebook, and Instagram. Analytics: keeping track of key metrics such as the number of new visitors to your website, the number of repeat visitors to your website, the number of people who click on or share your content, the number of people who follow you on social media, and the number of people who mention your products and services online. Benefits of inbound marketing Rather than hoping customers […]
[…]are the routes your content will take to get to people. They can include social media news feeds, social media groups, webpages, comment sections, blog posts, newsletters, whitepapers, emails, pay per click (PPC) ads, and more. Content Formulas: Content formulas help you format content for individual channels. A Facebook post is going to look differently than a Twitter post. You probably also want to share different types of information over different channels, depending on who you’re trying to reach. Content To Do List: iIt’s really helpful to have a checklist that includes all the tasks that are essential for keeping […]
[…]need at least a basic knowledge of the following skills: Content writing Website management SEO Social media marketing Email marketing Essentially, you need to be able to write effective content and you need to be able to write it in a way that is optimized for the channels you’re publishing it to, including search engines, social media platforms, and email platforms. If this list seems daunting to you, start with what you know and learn the rest as you go. Start Small to Grow Big Once you have a basic plan for your content marketing, start small. Figure out what […]