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[…]a website is the relative size of the site you want. With Content Management Systems (CMSs) like WordPress, Joomla!, and Magento, it’s very easy to build a relatively large website. The question, however, is: do you need a very large site? Many of our clients begin by asking us to build a website that represents every piece of information about their organization that anyone might want to know about. This idea of a “brochure website” that users will read through extensively is the wrong way to go, however. Modern website users don’t want to read lengthy text, complicated explanations, or […]
[…]billion. This means that page views almost doubled in just three years. Top Themes and Plugins on WordPress WordPress offers thousands of free themes and plugins. Themes control the overall look and feel of your website. Plugins offer new functions to your website, such as enabling you to make custom buttons or telling you if you have broken links. The most popular free plugins are Regenerate Thumbnail, Akismet, Woo Commerce, Yoast SEO and Hello Dolly. The top free themes include Responsive, Customizr, Zerif Lite, Vantage and Hueman. As for the best-sellers, the most popular premium plugins are Visual Composer, Slider […]
[…]about are: Content Management System (CMS) or custom build: Will they be using a technology like WordPress, Joomla!, or Magento to build your site or will they be developing it from scratch? Updating your site: Will you be able to update the site yourself or will you have to pay them to do it for you? Maintenance: Are there any maintenance tasks that go along with the specific type of website they’re building for you? If so: what are they and will they be doing them or will you be? Training: Will they train you on how to update your […]
Welcome to Part 3 of our series, “The Complete Guide to Content Marketing for Small Business.” To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we’ve decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your “content niche” as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we discussed how to create a sustainable plan for developing, publishing, […]
If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective […]
Digital technologies change all the time. The websites that were fashionable and user-friendly last year look hopelessly out-of-date this year. If you’re a small business owner, you may struggle, as many of us do, to maintain an aesthetically-pleasing website that continues to be relevant. Here’s a little secret to make you feel better: everyone does. All kinds of organizations struggle with the pace at which technologies change. Hospitals. Schools. Corporations. Local businesses. Large, multinational businesses. Even experts in technology. Especially them. If you’be been paying attention to any conversation involving digital technology, you’ve probably heard about this term “UX,” short […]
In a previous post, we mentioned that being the top search result on Google is today valued at about $1,000,000. To back up this claim, we mentioned that all the research we’ve conducted, plus all the research of the smart people we follow, points to the fact that there’s no magic bullet for SEO anymore. Gone are the days when you could just keyword stuff to trick Google into thinking you have the best content. Google has gotten better and better at delivering optimized content to its users, which means it’s harder and harder to achieve real results in Google […]
[…]the simplest possible, natural-language keyword string you can: instead of “how to optimize WordPress for SEO,” use “WordPress SEO” or “Optimize WordPress for SEO.” Avoid single-word keywords: “SEO” is going to be ridiculously competitive when compared to “WordPress SEO” or “SEO for WordPress.” Avoid using the same keyword twice. Next, publish a new blog post to your website at least once per week with a new keyword in the title, meta-description, and content of your post. Way #3: Create Root Pages and Link Your Posts Back to Them Instead of publishing multiple blog posts with the same keyword, which can […]
[…]websites “Websites” would be a negative keyword for us, because we only specialize in WordPress websites, so people clicking on our ad from the keyword website might get frustrated if they want a website built in some other technology, such as Joomla! or Drupal. “Custom wordpress websites” is a much better keyword for us because it more accurately describes what we do. Because you don’t have full control over what keywords your ad is matched with in Smart Campaigns, you might find yourself paying more for worse results than you would with Google Ads. The Winner in the AdWords (Google […]