Websites can be powerful marketing tools: they can convert visitors into customers or donors. To do so, you need to include calls to action (CTAs) that guide your visitors. It is not enough anymore to simply create a website and wait for the magic to happen. If you build a website without a strategy, you may […]
Content strategy and technical communication are fast becoming fields that work in tandemn with one another. Technical communication experts help deliver useful information to a variety of audiences. They help people get work done and translate difficult concepts into plain language. They are excellent writers and editors. And with content management systems, online help documentation, and […]
The internet marketplace is booming with small businesses and non-profits taking advantage of the amazing accessibility to communities that social media offers. One cannot deny that the era of social media is a blessing and opportunity for the smaller businesses in our community, but with more and more of them getting online, it can be […]
If you run a non-profit or small business, you might be on the lookout for a good digital marketing strategy template that can help make your life easier. You may struggle in your marketing efforts to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks […]
Building a non-profit website is difficult for many organizations. Whether you’re working with a non-profit as a volunteer or are a staff member or non-profit director, it can be difficult to find the resources necessary to develop a great website. At the same time, building a non-profit website that is effective, looks good, and provides visitors […]
If you’re in the process of building a small business website, or have built one in the past, you know there are a lot of options available. Everywhere you go online these days there seem to be new tools available for building websites for little to no cost. You may also be wondering what option […]
If you’re a small business owner or non-profit manager, you may have wondered why SEO matters. Search engine optimization sounds like something that only applies to large corporations. It sounds like something that only people with million dollar advertising budgets can afford. If this is what you think about when you think about SEO, you’re […]
If you run a small business or non-profit, you have probably heard the phrase, “social media is the new word of mouth,” but what does that phrase really mean? Is social media really replacing word of mouth advertising? Are more people using social media than they are talking to people face-to-face? To help get to the bottom […]
If you own a website, chances are you’ve replaced outdated content. But how often do you do a systematic website audit to ensure that all of your content is current, reliable, and authoritative? How often do you check all the links on your website to make sure they still lead somewhere? How often do you […]
Guiseppe Getto, the President and Founder of Content Garden, was recently invited to present a keynote on content strategy and technical communication for the Washington, DC meeting of TC Camp, a technical communication unconference. In this post, he reflects on some of the key takeaways from his presentation. Guiseppe: My presentation was somewhat provocatively titled: Content Strategy: […]