If you run a small business or non-profit, you have probably heard the phrase, “social media is the new word of mouth,” but what does that phrase really mean? Is social media really replacing word of mouth advertising? Are more people using social media than they are talking to people face-to-face? To help get to the bottom […]
If you own a website, chances are you’ve replaced outdated content. But how often do you do a systematic website audit to ensure that all of your content is current, reliable, and authoritative? How often do you check all the links on your website to make sure they still lead somewhere? How often do you […]
Guiseppe Getto, the President and Founder of Content Garden, was recently invited to present a keynote on content strategy and technical communication for the Washington, DC meeting of TC Camp, a technical communication unconference. In this post, he reflects on some of the key takeaways from his presentation. Guiseppe: My presentation was somewhat provocatively titled: Content Strategy: […]
A content marketing plan can help you create content that consumers want and marketing they can’t ignore. But what does a content marketing plan look like? What should it contain? How do you put your plan into action? If you’ve come up against questions like these, you may be ready to create your first content […]
Looking to learn content strategy? Not sure how to audit your content, how to develop exciting new content for your core audiences, or how to manage a lot of different types of content? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication starting […]
Other than the home page, a website’s most important content is product pages. For lead or revenue generation, the products — the things you actually sell — must attract a lot of website traffic. By putting care into how you set up your product pages, you’ll improve their organic visibility on Google, and take full […]
‘Do I need HTTPS for my website?’ is a question we’ve gotten a lot since Google declared 2/3 of websites to be insecure in January of 2017. Not since “mobile-ageddon” has Google penalized so many websites in one fell swoop. During mobile-ageddon, Google started penalizing websites if they weren’t mobile-responsive. Now, Google is doing the […]
If you’re unhappy with your current website, chances are you’re considering a website redesign. You may have really liked your website when it was launched, but now it feels dated. Maybe you never really got the design you were looking for. Or maybe you’re having a hard time maintaining your website because the technology it […]
Your small business website is one of your most valuable business assets. It is probably the first thing new customers will see before they even visit your store. Consumers will make judgments about your business based on your website, both consciously and unconsciously. If you are doing e-commerce, the experience people have while shopping on […]
We sat down with Scott Abel to talk content marketing strategies. Scott is Founder and CEO of The Content Wrangler, a San Francisco-based international content strategy consultancy. CONTENT GARDEN: We work a lot with small businesses and non-profits who don’t have a content strategist or content marketer on staff. Can you speak to why the ability to develop […]