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21 Signs You Need to Switch Your Website Hosting Provider

February 21, 2018 Web Design, WordPress

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While maintaining a website has become easier, thanks to the awesome CMS WordPress, ensuring that said website functions smoothly at all times is equally important and this is where choosing a reliable website hosting provider becomes crucial. A website host plays an important role when it comes to website security, speed and download time. It […]

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UX for Small Business: 3 Tips for Digital Success

February 14, 2018 Small Business, UX

A woman holding a laptop with arrows coming out, published to:

If you run a small business with any kind of digital presence, you need to think about UX for small business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those […]

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3 Tips for Running Small Business Email Marketing Campaigns

February 7, 2018 Digital Marketing, Email Marketing, Small Business

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If you own a business and want to retain customers, you need to employ effective small business email marketing. Consumers want to be empowered to choose how they will interact with businesses that interest them and that they find to be worthwhile. Email marketing can be used to gain and retain loyalty amongst your customers. […]

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3 Tips for Running Non-Profit Email Marketing Campaigns

January 31, 2018 Digital Marketing, Email Marketing, Non-Profit

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Non-profit email marketing can be deceptively difficult. You’ve got a mission. You’ve got a list of names and email addresses of those who have supported your organization with their time, labor, and financial contributions. How will you mobilize that list of emails to mobilize further support for your organization? Don’t be quick to think that […]

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Engage! The Importance of Using Calls to Action (CTAs) on Your Website

January 24, 2018 Content Marketing, Content Strategy, Conversion Optimization

Engage! The Importance of Using Calls to Action (CTAs) on Your Website

Websites can be powerful marketing tools: they can convert visitors into customers or donors. To do so, you need to include calls to action (CTAs) that guide your visitors. It is not enough anymore to simply create a website and wait for the magic to happen. If you build a website without a strategy, you may […]

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Learn About Content Strategy And Technical Communication: Webinar for the Society for Technical Communication

January 10, 2018 Content Strategy, Technical Communication

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Content strategy and technical communication are fast becoming fields that work in tandemn with one another. Technical communication experts help deliver useful information to a variety of audiences. They help people get work done and translate difficult concepts into plain language. They are excellent writers and editors. And with content management systems, online help documentation, and […]

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A Free Digital Marketing Strategy Template for Small Businesses and Non-Profits

November 8, 2017 Content Marketing, Content Strategy, Digital Marketing, DIY, Non-Profit, Small Business

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If you run a non-profit or small business, you might be on the lookout for a good digital marketing strategy template that can help make your life easier. You may struggle in your marketing efforts to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks […]

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3 Tips for Building a Non-Profit Website

October 25, 2017 Digital Marketing, Non-Profit, Web Design

The Words

Building a non-profit website is difficult for many organizations. Whether you’re working with a non-profit as a volunteer or are a staff member or non-profit director, it can be difficult to find the resources necessary to develop a great website. At the same time, building a non-profit website that is effective, looks good, and provides visitors […]

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3 Tips for Building a Small Business Website

October 18, 2017 Digital Marketing, Small Business, Web Design

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If you’re in the process of building a small business website, or have built one in the past, you know there are a lot of options available. Everywhere you go online these days there seem to be new tools available for building websites for little to no cost. You may also be wondering what option […]

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3 Reasons Why SEO Matters for Smaller Organizations

October 11, 2017 Digital Marketing, Non-Profit, SEO, Small Business

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If you’re a small business owner or non-profit manager, you may have wondered why SEO matters. Search engine optimization sounds like something that only applies to large corporations. It sounds like something that only people with million dollar advertising budgets can afford. If this is what you think about when you think about SEO, you’re […]

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